Ellen Rubin

Ellen Rubin is founder and Vice President of Products at CloudSwitch. Ellen is an experienced entrepreneur with a proven track record in leading strategy, market positioning and go-to-market for fast-growing companies. Prior to founding CloudSwitch, Ellen was vice president of marketing at Netezza. As a member of the early management team at Netezza, Ellen helped grow the company to over $125 million in revenues and a successful IPO in 2007. Ellen defined and created broad market acceptance of a new category, "data warehouse appliances" and led market strategy, product marketing, complementary technology relationships and marketing communications. Prior to Netezza, Ellen founded Manna, an Israeli and Boston-based developer of real-time personalization software. Ellen played a key role in raising over $18 million in venture financing from leading U.S. and Israeli venture capital firms, recruiting the U.S.-based management team and defining product and market strategy. Ellen began her career as a marketing strategy consultant at Booz, Allen & Hamilton. She holds an MBA from Harvard Business School and an undergraduate degree, magna cum laude, from Harvard College. Ellen can be reach at ellen@cloudswitch.com.

How to Move Enterprise Applications Safely to the Cloud

Before moving enterprise applications to the cloud, you need to be sure that your expectations are realistic and your objectives match what the cloud can deliver. The following are...

Latest Posts

Salesforce Chief Scientist Silvio Savarese on Conversatational AI

I spoke with Silvio Savarese, Chief Scientist at Salesforce, about a software tool that enables users to create executable code using simple English prompts....

DataStax CEO Chet Kapoor on Real Time Data

I spoke with Chet Kapoor, CEO of DataStax, about how today’s data-driven culture is affecting enterprise change, including how data will turn knowledge workers...

Liveops Taps CDW to Modernize Services

Arizona-based Liveops is a contact center-as-a-service (CCaaS) provider that provides agent services for several industries, including insurance, retail and health services. The company was...

Palo Alto Networks Shifts Zero Trust To Application Layer

Palo Alto Networks has announced what it calls Zero Trust Network Access (ZTNA) 2.0, which shifts the focus of ZTNA from the network to...

Airiam’s Art Ocain on Preventing Fraud in the SME Market

I spoke with Art Ocain, VP of Cybersecurity and Incident Response at Airiam, about why small and mid-size enterprises are more prone to cyberattack...