Jake Sorofman is Vice President of Marketing at rPath. Jake is a seasoned software marketing executive with a strong product strategy and communications background. Previously, Jake was SVP of marketing and business development for JustSystems, the largest ISV in Japan and a leader in XML technologies. Before that, Jake was vice president of product marketing with Mercury Interactive (now part of HP Software), where he was responsible for the Systinet product line. He joined Mercury though Mercury's $105 million acquisition of Systinet Corporation. Before Mercury, Jake led marketing for two WebSphere products at IBM Software Group, which he joined through the acquisition of Venetica. Prior to Venetica, Jake was director of product marketing with Documentum, Inc. (now part of EMC), which he joined through the acquisition of eRoom Technology. Jake has a B.A. in English and political science from University of New Hampshire, and an MBA from the McCallum Graduate School of Business at Bentley College, where he was an American Marketing Association George Hay Brown Scholar. Visit his blog at http://blogs.rpath.com/wpmu/closing-the-gap/ or he can be reached at jsorofman@rpath.com.
The path to cloud computing isn’t particularly clear, and IT transformation can’t happen overnight. This sort of change requires an incremental, stepwise progression that yields benefits along the way. This is the explicit goal of the Cloud Computing Adoption Model: a graduated approach for adoption of cloud technologies that allows benefits to be realized incrementally. […]