Jake Sorofman

Jake Sorofman is Vice President of Marketing at rPath. Jake is a seasoned software marketing executive with a strong product strategy and communications background. Previously, Jake was SVP of marketing and business development for JustSystems, the largest ISV in Japan and a leader in XML technologies. Before that, Jake was vice president of product marketing with Mercury Interactive (now part of HP Software), where he was responsible for the Systinet product line. He joined Mercury though Mercury's $105 million acquisition of Systinet Corporation. Before Mercury, Jake led marketing for two WebSphere products at IBM Software Group, which he joined through the acquisition of Venetica. Prior to Venetica, Jake was director of product marketing with Documentum, Inc. (now part of EMC), which he joined through the acquisition of eRoom Technology. Jake has a B.A. in English and political science from University of New Hampshire, and an MBA from the McCallum Graduate School of Business at Bentley College, where he was an American Marketing Association George Hay Brown Scholar. Visit his blog at http://blogs.rpath.com/wpmu/closing-the-gap/ or he can be reached at [email protected]

How to Achieve the Strategic Value of Cloud While Delivering Real ROI

The path to cloud computing isn't particularly clear, and IT transformation can't happen overnight. This sort of change requires an incremental, stepwise progression that yields benefits along the way....

Latest Posts

Better Proactive Security Strategies that Cost Less

On a typical Wednesday morning, a cloud security engineer enters the office at about 8:00 AM and spends the next two hours culling through...

Cisco Meraki Enables Scalable Hybrid Work

Hybrid work has been the single most important topic in my discussions with C-level executives at a company of all sizes. This isn’t just...

ThoughtSpot’s Ajeet Singh: “The Data Analytics Dashboard is Dead”

I spoke with Ajeet Singh, Co-founder and Executive Chairman, ThoughtSpot, about the search technology that’s central to ThoughtSpot’s data analytics platform, which he claims...

AWS’s Bratin Saha on How SageMaker is Advancing Machine Learning

I spoke with Bratin Saha, VP and General Manager, Machine Learning Services, AWS, about how the cloud has enabled machine learning, and SageMaker’s ability...

How Database Virtualization Helps Migrate a Data Warehouse to the Cloud

Database migrations are some of the most dreaded initiatives in IT. Bring up the subject of migrations with any IT executive and one gets...