Joel Friedman

Joel Friedman is Senior Vice President of Franchising at Shoeless Joe's. Joel also serves on the CFA's Ontario Associate Committee. Prior to joining Shoeless Joe's, Joel worked with Prime Restaurants in a variety of roles including senior sales, strategic development and non-traditional channels. While at Prime, Joel was responsible for developing new franchise ownership strategies for all restaurants franchised by Prime Restaurants (Casey's, East Side Mario's and Prime Pubs). Joel was responsible for new franchise deals, establishing and improving existing processes, and was the point of contact for banks on all financing. Joel was also a member of the corporate brand development committee and the approval board. He can be reached at jfriedman@shoelessjoes.ca.