Ken Vernon is Vice President of Marketing at Telligent where he guides strategy and execution of go-to-market strategies. Beginning in 1995, at his firm McMann & Tate, Ken was an early adopter of online marketing technologies for enterprise business-to-business and business-to-consumer clients. Since then, Ken has been instrumental in the online success for a blue chip list of clients. Joining Telligent in late 2007, Ken has utilized his passion and experience in online marketing, search marketing and social media to help Telligent expand its online presence and execute successful programs. Ken may be reached at kvernon@telligent.com.
Nowadays, CIO responsibilities have expanded beyond what was formerly expected of them. Today’s CIO has responsibilities that include aligning IT and business goals, delivering on competitive differentiation and developing new go-to-market strategies and technologies. So how does IT management use its unique position to spur business innovation? Let’s look at four methods that CIOs can […]