Mary Grace Crissey

Mary Grace Crissey is the Analytics Marketing Manager at SAS, where she applies her Master's of Science degree in Operations Research to show how text analytics, optimization and data mining can solve real world challenges. After 20 years as a military scientific officer, she continues to serve in leadership roles with professional societies including Knowledge Discovery and Data Mining (ACM/KDD) and the Institute of Operations Research and the Management Sciences (INFORMS). She can be reached at MaryGrace.Crissey@sas.com.

How to Use Voice Mining to Tune In to the Voice of the Customer

Voice mining technology digs into mounds of stored but often unused data, giving you ears to hear your customers. Your customers are telling you and your competitors what they...

Latest Posts

AI for Content Marketing: Strategies, Tools, and Best Practices

Using artificial intelligence (AI) in content marketing can help you build highly targeted, data-driven marketing content that introduces new levels of efficiency, accuracy, and...

AI for Sales Prospecting: Master Basic Prompts to Drive Engagement

Artificial intelligence can make your sales prospecting efforts both more efficient and more effective, but success depends upon the quality of the prompts you create to guide it.

eWEEK TweetChat, June 18th: Mid-Year Forecasts for Tech’s Future

On Tuesday, June 18th at 11 AM PST, eWeek will host its monthly TweetChat. The focus will be a mid-year look to the future...

Generative AI vs. Machine Learning: Key Differences and Use Cases

Generative AI is a form of artificial intelligence designed to generate content such as text, images, video, and music. It uses large language models...

MicroStrategy CEO Phong Le on Generative AI and Business Intelligence

I spoke with Phong Le, CEO at MicroStrategy, about how the new combination of generative AI and business intelligence can produce a powerful new...