Mary Van Zandt

Mary Van Zandt is Vice President of Trainer Communications' Information Security Practice. Mary has over 25 years of experience in various technology sales, marketing and public relations leadership positions, with companies such as Hewlett-Packard, Sybase, Sterling Commerce and Platinum Technology. Mary is well-recognized within the security industry, speaks at industry events, has published several articles, and is a contributing author of the ICSA Guide to Cryptography and Commercial Computer Security Systems. She received her Master's Degree in Business Administration from the Lake Forest School of Management at Lake Forest College, Illinois. She can be reached at

How to Use Twitter in Your Web 2.0 Marketing Strategy

"Our marketing budget was just cut!" These are words that every marketing person hates to hear. Unfortunately, in these current economic conditions, these words are being heard in nearly...

Latest Posts

Zoho vs. Salesforce (2024): The Ultimate CRM Showdown

Zoho CRM and Salesforce are both popular CRMs with solid AI capabilities, but they cater to different needs. Zoho CRM is more affordable and user-friendly for small to medium businesses, while Salesforce is flexible and scalable for larger companies.

AI Lead Scoring: Drive Revenue with Intelligent Automation

Can AI lead scoring improve your lead management efficiency? Explore the benefits of intelligent automation.

7 Top AI Marketing Trends (2024): What’s Hot and Worth Watching

Artificial intelligence is streamlining and expanding marketing efforts by automating tasks and powering new tools that fundamentally change the customer experience, both in-person and online.

AI and Privacy Issues: Challenges, Solutions, and Best Practices

How do you handle AI and privacy issues? Get insights into effective solutions and best practices in our detailed article!

AWS’s Ankur Mehrotra on Building Generative AI Models

Ankur Mehrotra, GM of SageMaker at AWS, discussed key trends in generative AI, and offered advice on how companies can build better gen AI models.