Michael Smith is a partner in Montner & Associates, a public relations firm focused on business-to business technology clients. He co-founded the firm in 1998 with his wife and partner, Deb Montner. Previously, he worked in electronics manufacturing and software, serving as a general manager and director of product marketing during his 18 years at Schlumberger, a Fortune Global 500 technology services company. He can be reached at msmith@montner.com.
Last week my wife’s 90-year-old mother, Shirley Montner, finally convinced me to do E-mail Sender ID Authentication. You know, that industry-wide initiative to keep spammers from spoofing your domain in the “From” box? Mom illuminated me in normal motherly fashion – via scolding. She couldn’t understand why I was not writing her after she took […]