Michelle Maisto

About

Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University.

Verizon Report Says Millennials Spend $1.3 Trillion a Year

If you’re not actively courting Millennials, you’re part of a group leaving a $20 billion revenue opportunity on the table, due to poor quality-of-service issues alone, Verizon said in its March 2014 “Millennials & Entertainment” report. Millennials account for 21 percent of consumer spending—that’s $1.3 trillion—so aligning your digital strategy with their habits, needs, wants […]

Smartglasses: What Could Businesses Achieve With a $300 Pair?

Smartglasses: What Could Businesses Achieve With a $300 Pair? by Michelle Maisto Google Glass: When Less Can Be More Google introduced smartglasses to the mainstream (even if the mainstream couldn’t buy them) with Glass. Glass offers an augmented reality experience and can perform a variety of tasks when prompted by voice. But it costs $1,500, […]

FreedomPop ‘Snowden Phone’ Is Latest Pro Privacy Effort

The FreedomPop Privacy Phone, or the “Snowden Phone,” as FreedomPop has nicknamed it, is the latest mobile industry effort to offer customers ensured privacy. The phone runs on FreedomPop’s voice over IP (VoIP) network and encrypts each voice packet so they’re untraceable, says the carrier. Additionally, all application and Internet data is sent through a […]

Epiphany Makes $299 Smartglasses With Fashion Appeal

Epiphany Eyewear doesn’t think of its smartglasses as competing with Google Glass but more as a “GoPro for your eyes,” Cory Grenier, the company’s director of marketing and sales, told eWEEK on a recent call. Indeed, at a glance, the company could seem to be more aggressively taking on Warby Parker than anything out of […]

Apple Is Most Coveted Mobile Brand in Developing Markets: Report

Apple is the most coveted brand in the developing world, according to a new report from mobile monetization company Upstream, in conjunction with research firm Ovum. It’s an intriguing bit of news, given how unconducive to Apple dominance developing markets are said to be. Apple is counting on consumers in China, the world’s largest smartphone […]

Satya Nadella, the New Microsoft and a Quest for ‘Swing’

At MacWorld 2009, John Gruber, of the Daring Fireball blog, gave a talk called the “The Auteur Theory of Design,” in which he talked about how just as films benefit from having an auteur—a director with a vision who is constantly making decisions—so could other disciplines. He gave the example of a theoretical software company—that […]

BlackBerry Says Outage in Canada, Asia-Pacific Resolved

BlackBerry’s network suffered an outage around 9 a.m. ET March 4, affecting some users in Canada and the Asia-Pacific region. Reuters reported at midday that BlackBerry had confirmed the outages. It added that BlackBerry “had identified a potential cause and was working on a fix.” Around 2:45 p.m. ET, a BlackBerry spokesperson told eWEEK, “BlackBerry […]

Verizon Wireless Refreshes Prepaid Offer With AllSet

Verizon has refreshed its prepaid business with the introduction of AllSet, plans that acknowledge, Verizon blogged March 4, that “there is no such thing as a ‘one size fits all’ wireless plan.” The plans consist of a foundation price point—$35 a month for feature phones and $45 a month for smartphones. In the case of […]

Apple on China Hiring ‘Blitz’ to Meet Demand, Speed Innovation: Report

Apple has been on a hiring “blitz” the last two years, snatching up hundreds of engineers and supply chain managers in China and Taiwan, the Wall Street Journal reported March 3, citing people familiar with the matter. The iPhone maker has used LinkedIn to connect with and lure away engineers from smartphone rival HTC, and […]

Apple CarPlay to Arrive in Mercedes, Ferraris, Volvos This Week

Apple introduced CarPlay at the Geneva International Motor Show March 3, giving the iPhone maker a major win in the fast-growing and highly competitive connected car market. CarPlay will be integrated into the native interface of vehicles from Ferrari, Mercedes-Benz and Volvo “this week,” Apple said, and vehicles from BMW Group, Ford, General Motors, Honda, […]