Nathan Eddy

In today’s business climate, money is tight and competition is fierce. The Internet and 24-hour news cycle flood our brains with information and advertising. But how much of it sticks? The midmarket business owner needs to spend advertising money wisely to make the maximum impact-that’s obvious. But what about Web 2.0 technologies such as Twitter, […]

Google’s SearchWiki tools are already generating an awful lot of buzz on the Internet, but can this new functionality benefit the midmarket business owner? Yes, in many ways, said John Fairley, a senior account manager for Walker Sands Communications, a marketing communications company.“In the short term, it’s important to [small and midsize businesses] because it’s […]

Big Blue announced plans to acquire the privately owned virtualization company Transitive Corporation, based in Los Gatos, Calif. The acquisition is part of IBM’s strategy to expand its virtualization portfolio. Transitive technology is already incorporated into IBM’s PowerVM software, which is designed to help customers consolidate x86 Linux workloads onto IBM Systems. IBM did not […]

Rob Scheible, Nortel’s senior marketing manager for Carrier VOIP and Applications Marketing, says he gets one constant appeal from small and midsize businesses looking to increase their competitiveness, and it isn’t about saving money. “When we talk to SMBs, they all say, ‘We may be a small business, but we don’t want to come off […]

Datawatch, an enterprise information management company, announced Nov. 20 its fourth-quarter and fiscal 2008 earnings and signaled a commitment to expanding its technology offerings to small and midsize businesses. Despite a dip in quarterly and fiscal year earnings, CEO Ken Bero said expansion into the SMB market offers the company new opportunities.In August, Datawatch announced […]

Amazon.com, Inc. subsidiary Amazon Web Services (AWS) announced the launch of Amazon CloudFront, a self-service distribution system for content delivery. CloudFront allows SMBs and developers to distribute content through a worldwide network of edge locations at low latency and high data transfer speeds. AWS is positioning the service without requirements for up-front commitments or long-term […]

A business report from consulting firm Frost & Sullivan underscores the crucial importance of hosted conferencing technologies, which can save time and money for SMBs. While the world financial crisis and corresponding credit crunch are wrecking havoc on companies of all size, the report notes conferencing technology can particularly benefit small and medium-sized businesses. “Online […]

Stephen Elop, president of the Microsoft Business Division, said at Monday’s launch event in San Francisco that nearly 500, 000 users have already adopted Exchange Online since the October 2007 limited release for large enterprises. The San Francisco event marked the first time the services are available to all small and medium-sized businesses. Elop acknowledged […]