Peter Coffee

Peter Coffee is Director of Platform Research at salesforce.com, where he serves as a liaison with the developer community to define the opportunity and clarify developers' technical requirements on the company's evolving Apex Platform. Peter previously spent 18 years with eWEEK (formerly PC Week), the national news magazine of enterprise technology practice, where he reviewed software development tools and methods and wrote regular columns on emerging technologies and professional community issues.Before he began writing full-time in 1989, Peter spent eleven years in technical and management positions at Exxon and The Aerospace Corporation, including management of the latter company's first desktop computing planning team and applied research in applications of artificial intelligence techniques. He holds an engineering degree from MIT and an MBA from Pepperdine University, he has held teaching appointments in computer science, business analytics and information systems management at Pepperdine, UCLA, and Chapman College.

An Unchanging Vista

A respected PC industry innovator has made his opinion clear: "The PC wars are over. Done. Microsoft won a long time ago." That judgment was delivered in 1996 by a...

How Bill Gates Redefined Application Development

When Bill Gates first became interested in computers, being a user of a small computer meant being a hobbyist programmer-not a gamer, not a video producer, not a social...

Software Development Shift

Its ironic that software developers create the most complex artifacts of enterprise infrastructure while having the benefit of so little infrastructure themselves. Changing that paradigm—to make the construction of...

What Would You Tell Leonardo?

In a 1992 book of cartoons by Sidney Harris titled "Chalk Up Another One," one of my favorites shows two people walking down a city street. Theyre surrounded by...

Feel Free to Single-Task

Pardon my dinosaur scales, but I distinctly remember the advent of the relational database as the universal way to store enterprise data with rigor and reusability. That aging conventional...

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