Phil Fernandez

About

Phil Fernandez is a 40-year Silicon Valley veteran and co-founder of Marketo. Before this, Phil was COO and SVP of Products and Services at Red Brick Systems, a pioneering data warehouse vendor. Earlier, Phil held leadership positions at Metaphor Computer Systems, Stanford University Medical Center, and Masstor Systems.

How to Drive Revenue by Improving E-mail Deliverability

Most companies, particularly those struggling for growth in today’s economy, do not understand the critical role e-mail deliverability plays in the process of turning Web site prospects into revenue-driving customers. For example, about 1 in 5 commercial e-mails do not make it into the recipient’s inbox. Depending on the company, that can mean up to […]