Phil Fernandez is a 40-year Silicon Valley veteran and co-founder of Marketo. Before this, Phil was COO and SVP of Products and Services at Red Brick Systems, a pioneering data warehouse vendor. Earlier, Phil held leadership positions at Metaphor Computer Systems, Stanford University Medical Center, and Masstor Systems.
Most companies, particularly those struggling for growth in today’s economy, do not understand the critical role e-mail deliverability plays in the process of turning Web site prospects into revenue-driving customers. For example, about 1 in 5 commercial e-mails do not make it into the recipient’s inbox. Depending on the company, that can mean up to […]