Regev Yativ is President and Chief Executive Officer at Magic Software Enterprises (Americas). Regev is responsible for the company's business operations in the Americas (North America, Canada and Latin America). Prior to his appointment in January 2008, Regev served as senior vice president of international sales for Magic Software. In this position, Regev was responsible for Magic's offices and operations in Europe and Japan, and managed the distribution network team in charge of Asia Pacific, Latin America and South Africa. Prior to joining Magic Software, Regev was COO of Agro Marches International S.A Group in Paris, a company specializing in Oracle-based software and eBusiness platforms. There, Regev managed all of its branches worldwide. Regev was also the CEO of G.E.D B.V. (Kardan Group) in Amsterdam, an investments and business development group dealing in software and eBusiness solutions throughout Europe. He was also vice president of sales at the Nasdaq-traded Edusoft, specializing in educational software and Web-based eLearning and assessment platforms. Regev holds a B.A. from Israel's Tel Aviv University. He can be reached at regev_yativ@magicsoftware.com.
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