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Rob Feinstein

About

Rob Feinstein is Vice President and General Manager at Business.com. Rob oversees all aspects of sales, marketing and product development. Rob joined Business.com in 2005 as vice president of product and was responsible for monetization, user experience and new feature development. Prior to Business.com, Rob was vice president and general manager of MonsterTRAK, the college recruiting specialty division of Monster.com. In that role, Rob oversaw all business functions including new product development and strategic relationships with major universities nationwide. Prior to MonsterTRAK, Rob worked at EarthLink, leading the creation of subscription-based, value-added services ranging from online entertainment services to voice over IP. Rob also held senior management positions at CareerPath and GeoCities. He was also a marketing, planning and sales executive at the Los Angeles Times. Prior to all of this, Rob was an award-winning journalist. He worked for The Associated Press and newspapers in Dallas and St. Louis. Rob holds a Bachelor's degree in History from Brown University, a Master's degree in Journalism from Columbia University, and an MBA degree from the Amos Tuck School of Business Administration at Dartmouth College. He can be reached at rfeinstein@business.com.

How to Use Social Media to Engage Small Business Decision Makers

Companies marketing to small businesses would be well-advised to first focus on social media tactics that require little IT investment, according to Engaging Small Business Decision Makers through Social Media, a recent study involving 1,711 small business leaders. Using Webinars and podcasts are just two of the social media tactics suggested by the study. Companies […]

How to Use Social Media to Engage Small Business Decision Makers
IT Management