Tapan Bhatt

Tapan Bhatt is Director of Marketing at Vendavo. Tapan is responsible for the company's global marketing strategy and execution. Tapan has over 10 years of experience in product management and product marketing. Prior to joining Vendavo, Tapan was a director of product marketing at Siebel Systems. Tapan has an MBA from the University of Chicago, Graduate School of Business. He can be reached at [email protected]

How to Sustain Profits in a Downturn Using Effective Pricing Strategies

In this current economic climate, cost-reduction strategies that involve reducing work force, curtailing new investments or consolidating operations are the most tried and tested lever for protecting profit margins....

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