SearchingMobile Web users will be doing a lot more searching from their mobile phones, thanks to applications that are improving monthly in their efficiency. In a small buy salient example, Google refreshed its Google Mobile Apps for the iPhone to open Web pages from the search results, rather than making users jump to a separate Safari browser window.
MusicInternet music providers are going like hotcakes. MySpace bought iLike and iMeem assets. Apple acquired Lala. Google launched a music search application. Don’t think people are primarily listening to music on their PCs and laptops. Apple IPods rule the roots, while peoples’ smartphones, the Swiss-Army knives of consumer devices, are doubling as radios.
Corporate Road WarriorsIDC said businesses are investing in empowering their workers with mobile devices, enabling workers to access online business applications and corporate e-mail systems from smartphones such as iPhones and Blackberry devices from RIM. IBM has several rich Lotus offerings, while Google added a Google Apps Connector for Blackberry Enterprise Server.
Mobile PaymentsTwitter Co-founder Jack Dorsey launched mobile payment system Square into beta in December. The device and software combo lets users maker purchases with their iPhones. Over the next four years, IDC expects some of the fastest growing applications for mobile Internet users will be for enabling users to purchase goods and services online.
E-Commerce Equals Ad OpportunitiesAnd where people are shopping online, companies like Google, Microsoft, Yahoo and others are happy to serve them digital ads. IDC said worldwide spending on Internet advertising will total some $61 billion in 2009, more than 10 percent of all ad spending across all media. This share is expected to reach almost 15% by 2013 as Internet ad spending grows surpasses $100 billion worldwide.