To help kick-start its new Adobe Creative Cloud initiative, Adobe Systems announced a series of Adobe Touch Apps, a family of six, intuitive touch-screen applications, designed for Android tablets and Apple iPad that enable users to explore ideas and present their creativity on touch devices.
During an Oct. 3 keynote announcing the news, Adobe CTO Kevin Lynch, said the new Adobe Touch Apps were inspired by Adobe Creative Suite software, and they bring professional-level creativity to millions of tablet users. The applications address multiple areas of the creative process: image editing, ideation, sketching, mood boards, Website and mobile application prototyping, and presenting finished work. They are headlined by Adobe Photoshop Touch, an application Adobe officials referred to as groundbreaking as it brings the unique creative and image-editing power of Photoshop to tablet devices for the first time.
The new Adobe Touch Apps will be available soon as standalone applications. Yet, the Adobe Touch Apps are essential components of Adobe Creative Cloud, which is expected to become a worldwide hub for creativity, where millions can access desktop and tablet applications, find essential creative services and share their work. Files created via Adobe Touch Apps can be shared, viewed across devices or transferred into Adobe Creative Suite software for further refinement-key features of Adobe’s vision for the Creative Cloud. With stylus capabilities expected to become a key feature on some next-generation tablets, Adobe Touch Apps are designed to work with both finger and stylus input, Lynch said.
“Adobe Touch Apps deliver high-impact creative expression to anyone who has a tablet,” Lynch said in a statement. “With Adobe imaging magic coming to tablet devices, new applications like Photoshop Touch will open your mind about the potential of the touch interface for creativity and demonstrate that tablets are an essential part of anyone’s creative arsenal.”
Meanwhile, anticipating the way people are integrating tablets into their everyday lives, the new family of Adobe Touch Apps empowers users to create on tablet devices freeing them from the desktop or laptop computer. In a Q&A session with the press and analysts, Lynch said, “In times of change like this, you have to be a little predictive about how you think things are going.”
David Wadhwani, senior vice president and general manager of Adobe’s Digital Media Business Unit, said an Adobe survey showed that 60 percent of the company’s user base said they already have or plan to buy a tablet computer in the next year. And 90 percent of those people said they would like to be able to do creative development on their tablets.
The new Adobe Touch Apps include the following:
- Adobe Photoshop Touch lets users transform images with core Photoshop features in an application custom-built for tablets. With simple finger gestures, users can combine multiple photos into layered images, make popular edits and apply professional effects. The tablet-exclusive Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep and then what to remove. With Refine Edge technology from Adobe Photoshop, even hard-to-select areas with soft edges, such as hair, are easily captured when making selections. Additionally, the application helps users quickly find images, share creations and view comments through integration with Facebook and Google Search. Using the syncing capabilities that are a component of Adobe Creative Cloud, files can be opened in Adobe Photoshop.
- Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards. Features include importing of images, four customizable pen types for drawing, adding text and applying color themes. A virtually unconstrained canvas grows as needed to accommodate more assets. Files can be shared or transferred for access in Adobe Photoshop.
- Adobe Debut allows users to present designs to clients and stakeholders virtually anywhere. Adobe Debut quickly opens tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet, including Photoshop layers and Illustrator art boards. Feedback is gathered using a markup pen tool to add notes and drawings on top of the work.
- Adobe Ideas is an easy-to-master, vector-based tool for drawing. By using a stylus or finger, strokes appear smooth at any zoom level. Starting with a blank canvas, users can choose color themes, and pull in tablet-compatible image files that can be controlled as separate layers. Finished results are easily accessed in Adobe Illustrator or Photoshop.
- Adobe Kuler makes it easy to generate color themes that can inspire any design project. Color can be explored and discovered, with hundreds of thousands of Kuler themes already available via the creative community. Social engagement in the community is enhanced by rating and commenting on themes, which can be exported as color swatches for Adobe Creative Suite projects.
Adobe Touch Apps build on the launch of Adobe Carousel, a photography solution that gives access to a user’s entire photo library across their tablets, smartphones and desktops-with no storage issues and no manual syncing hassles. And users can enjoy all their photos anywhere they are, and make them look professional using the same powerful photo-processing technology as Adobe Photoshop Lightroom software, Adobe officials said.
Adobe Touch Apps will be available for Android devices in November. Adobe expects to make an announcement regarding iOS availability in early 2012. Adobe Ideas is already available for the iPad. Introductory pricing is $9.99 for each application. Access to the file viewing, sharing and transfer functionality of Adobe Creative Cloud is included in the price of each Adobe Touch App. Details regarding pricing of the Adobe Creative Cloud and its expanded capabilities around applications, services and community will be announced in November 2011, Adobe officials said.