Microsoft Build 2012: Scenes From Inside the Developer Big Tent | eWeek

Build’s Big Tent

Build’s Big Tent
Written By
Darryl K. Taft
Darryl K. Taft
Oct 31, 2012
3 minute read
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Build’s Big Tent

Build’s Big Tent

Microsoft pitched a big tent on an open field on its campus to provide space for the more than 1,000 developers on hand to attend the company’s premier developer conference for Windows 8 and other Microsoft platforms.


A Mess Hall for Developers

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Microsoft pitched a second tent, which looked like a military-style mess hall, to feed attendees.


Build’s Call to Action

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The software giant gets right down to the reason for the Build event in the first place: to call on developers to build apps for Microsoft’s core platforms.


Ballmer Speaks to Cherished Customers

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Microsoft CEO Steve Ballmer kicked off the Build 2012 event and took a conversational tone with the developer audience, demonstrating some of the new devices supporting Windows 8 and finally announcing that each attendee would receive a new Microsoft Surface RT.


A Spectacular Start for Windows 8: Ballmer

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Ballmer said Windows 8 is off to a spectacular start, having sold more than 4 million Windows 8 upgrades since the launch on Oct. 26.


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Bringing Out the Best New PCs

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Windows 8 has enabled the creation of some of the best PCs the industry has seen, Ballmer said.


Ballmer Touts Big Opportunity for Developers

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Windows 8 provides the best opportunity for developers to build and sell applications, Ballmer said.


Upgrades, New Hardware to Boost App Demand

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With the potential for 670 million upgrades and 400 million new Windows 8 machines, Ballmer says Microsoft is where developers should focus their attention.


Perceptive Pixel Touch Monitor

9

Here is an image of a Perceptive Pixel touch monitor. Microsoft acquired Perceptive Pixel in July 2012.


Demonstrating an 82-inch Windows 8 Slate

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Steve Ballmer demonstrates an app on what he referred to as an “82-inch Windows 8 slate,” which was actually an 82-inch Perceptive Pixel monitor.


Touch-Enabled Samsung Laptop

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Steve Ballmer demonstrates a Windows 8-powered touch-enabled laptop from Samsung.


Acer Aspire S7-191 Windows 8 Laptop

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The Acer Aspire S7-191 is the touch-enabled laptop Steve Ballmer demonstrated at Build 2012.


Steve Guggenheimer Evangelizing About Windows

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Steve Guggenheimer, corporate vice president of developer and platform evangelism, takes the stage to talk about developer opportunity with Windows 8.


‘Googs’ Demonstrates Windows 8 Apps

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Steve Guggenheimer, also known as “Googs,” demos some of the new apps on Windows 8.


ESPN Executive Takes the Stage

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Michael Bayle, senior vice president and general manager of ESPN Mobile, takes the stage at Build 2012.


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Demonstrating a Windows 8 ESPN App

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ESPN’s Michael Bayle introduces the ESPN app for Windows 8 as Microsoft’s Steven Guggenheimer looks on.


Twitter Supports Windows 8

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Twitter tweets about its commitment to deliver an app to support Windows 8.


Gallo Discusses Windows Phone 8

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Kevin Gallo, director of program management for Windows Phone, comes to the stage to discuss Windows Phone 8.


Windows Phone 8 SDK Introduction

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Microsoft’s Kevin Gallo introduces the Windows Phone 8 SDK.


Hovercraft

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With the help of a few friends, Kevin Gallo shows off a mini hovercraft that is being remotely controlled by a Windows Phone 8 device.


Grab It

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Gallo’s friends grab the hovering craft before it can get away.


Native Games

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Kevin Gallo says games account for 75 percent of the top-grossing apps on smartphones.


Nokia Offers Free Lumia 920s

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Richard Kerris, vice president and global head of developer relations at Nokia, takes the stage at Microsoft Build 2012 to announce that every attendee will receive a free Nokia Lumia 920 smartphone.


Jordan Rudess at the Keyboard

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Jordan Rudess, also known as “The Keyboard Wizard,” kicked off the Build 2012 conference with some of his unique progressive metal styling using Microsoft technology, including the new Surface tablet.


“Playing” the Surface

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Jordan Rudess demonstrates how he uses the Microsoft Surface tablet PC as a musical device.

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