1Make Software Pirates Your Friends
Rather than launch a galleon against their fleet, Uniloc USA, a content protection firm, promotes 10 steps to using code smugglers to your advantage. Uniloc USA officials say creative licensing allows software vendors to create new revenue
2Make Software Pirates Your Friends – Piracy Has a Bad Rep
Do not succumb to the hype that all piracy is bad. Bill Gates discussed how Indias piracy ultimately created a huge market for Windows in a recent Time magazine article. Instead, implement ideas on how to use warez and bit torrents to expedite viral mark
3Make Software Pirates Your Friends – Turn Pirates into Distributors
Turn software pirates into software resellers, allowing everyone to make money. Instead of hosting a cracked version of software, allow the warez boards to host affiliate versions. Each download can become revenue to the warez site instead of being a stol
4Make Software Pirates Your Friends – Don’t Guess How Bad It Is
Do not believe all the industry reports on piracy or guess how bad your organization’s piracy problem is. If spending any effort on researching piracy, start by figuring out just how bad the situation really is. New tools that allow 100 percent accurate p
5Make Software Pirates Your Friends – Be Flexible
Do not use rigid licensing models that stop people from using your product. If licensing is harsh or evaluations result in pain, the prospect of return business is greatly reduced. One of the advantages of new techniques such as throttling i
6Make Software Pirates Your Friends – Be Polite
Base every licensing decision made on the principle of fair use. A polite software copy control policy is the profitable choice.
7Make Software Pirates Your Friends – Share and Share Alike
Reward consumers for sharing software with others. Create an affiliate program that gives users an incentive to distribute a legitimate version of software.
8Make Software Pirates Your Friends – Reward P-to-P Networks
Reward peer-to-peer networks with affiliate programs the same way one tackles the issue with warez sites.
9Make Software Pirates Your Friends – Not All Stealing Is Stealing
Resist punishing users for using software on more than one or two computers. Most people install software titles on two or more computers within one year of buying the license and it is not motivated by theft.
10Make Software Pirates Your Friends – Practice Tolerance
Refrain from punishing users for changing or upgrading hardware. There is groundbreaking new technology available to software vendors that use a concept called Tolerance to recognize hardware upgrades and update a computer fingerprint. Lever
11Make Software Pirates Your Friends – Limit the Life of Terms
Throttle back on licensing terms over the life cycle of a product. This involves increasing the overall availability of seats per license over time. Throttling allows users to re-install on their new laptop during month 15, as well as allowing the old ver
12Make Software Pirates Your Friends – Self Service
One call to technical support can eat the profit margin on one or many sales. Empower users to self serve.
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