Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Development
    • Development

    New CEO Hopes to Get Borland Back on Top

    Written by

    Darryl K. Taft
    Published November 9, 2005
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      SAN FRANCISCO—Borland Software Corp. introduced its new chief executive, Tod Nielsen, at its annual developer conference here Tuesday.

      “When you look at my career and what Ive done, this is a natural, perfect fit,” Nielsen told eWEEK following a brief keynote address to an audience of revved up Borland developers.

      Nielsen, who has held executive positions at Oracle Corp., BEA Systems Inc., CrossGain and Microsoft Corp., said, “Ive been training my entire career for this job,” he said.

      Nielsen, at ease as a keynote speaker, told the crowd that Borland wants to improve each and every one of their development experiences with new and improved tools.

      Making a golf analogy he said Borlands job is to improve every developers handicap and “make you all scratch developers.”

      Moreover, “I think everybody in our industry still has a soft place in their heart for Borland,” Nielsen told eWEEK. “They want Borland to win. But whats been lacking in the last few years is people arent really clear what were doing. And I think one of the things we have to do very quickly is clearly articulating what were about. Were about the software development process and adding business value there.”

      Indeed, “Thats what the company has been about from the beginning, with the Turbo products and the productivity, to supporting different platforms and heterogeneous environments,” Nielsen said.

      “Its fun to have a company thats got a rich 21-year history and be able to take them to the next level,” Nielsen said. He added that he hopes to be the leader to take what was once a high-flying company and turn it back into a “superstar,” adding that the only other company in the industry he can identify as having been a high flyer and gone through doldrums only to come back riding high again is Apple.

      David Intersimone, vice president of developer relations at Borland and the companys longest-term employee, told the audience he was at the first Borland Developer Conference in San Francisco in 1991. Nielsen followed Intersimone and corrected him: “I was at the very first Borland developer conference in Monterey in 1990,” he said.

      Meanwhile, later in the general session opening the Borland conference Charles Overbeck and Ken Chan, two Borland JBuilder R&D engineers demonstrated some of the features of JBuilder 2006.

      /zimages/5/28571.gifClick here to read more about JBuilder 2006.

      Ken Chan demonstrated the new instant messaging chat feature where developers can chat about code they are working on. Text goes into a chat window and also into a log file for future reference, he said.

      “Its integrated into JBuilder,” Overbeck said. “There also is a button to share projects,” but only one can have a token giving them the ability to enter changes.

      “If multiple people are working on a project you only want one person to make changes at a time, so whoever has the token can make changes,” Overbeck said.

      In addition to peer-to-peer collaboration, JBuilder provides active differencing and other features.

      /zimages/5/28571.gifCheck out eWEEK.coms for the latest news, reviews and analysis in programming environments and developer tools.

      Darryl K. Taft
      Darryl K. Taft
      Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×