2Adobe Aims to Reinvent Marketing
Brad Rencher, senior vice president and general manager of the Digital Marketing Business at Adobe, opens the conference with the theme of “reinventing marketing.” He said, “Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world.”
3The Real-Time Enterprise
Adobe CEO Shantanu Narayen talks about the real-time enterprise. “The real-time enterprise moves at the speed of digital,” he said. “It is redefining the central nervous system that runs our business.” However, “to truly distinguish oneself through all the noise requires creativity—creative genius is still required. … Without creativity there is no inspired customer.”
4Adobe Summit Draws Top Brands
5Robert Redford in the House
Legendary actor, director and businessman Robert Redford took the stage at the Adobe Summit to thank Adobe for its support of his Sundance Film Festival, which occurs annually in nearby Park City, Utah. Redford also spoke on a range of subjects enlightening the audience with the wealth of his experience. “Not taking a risk is a risk,” he said. “Change is needed.”
6Robert Redford Talks to Adobe’s CMO
7Seattle Seahawks’ Richard Sherman
8Richard Sherman Talks Strategy
9Be Heard Above the Noise
10Adobe Teams Up With SAP
Adobe’s Narayen and Senior Vice President Brad Rencher join Vishal Sikka, a member of the executive board of SAP for products and innovation to announce a strategic partnership with SAP, connecting the worlds of the chief marketing officer (CMO) and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.
11Updating Adobe Marketing Cloud
Adobe introduced new core services for Adobe Marketing Cloud, which span all six solutions and deliver data, insights, context, profiles and more. New core services capabilities include the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across all marketing channels.
12REI Uses Adobe Marketing Cloud
13Audi Is big on Adobe’s Marketing Technology
14Sephora Uses Adobe to Manage Its Digital Brand
15Kickstarter Reinvents the Way Businesses Are Created
16Three P’s: People, Process and Products
John Mellor, Adobe’s vice president of business development and strategy, delved into the changes marketers need to make to reinvent themselves for the digital age with the three P’s: process, people and products. He also introduced the results from the Adobe Digital Marketing Maturity assessment.