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In dropping the second shoe of its holiday video strategy, Amazon Nov. 7 launched a program to encourage customers to post video reviews of Amazon products.
Amazon the week before announced that it had posted its own videos of some 450 top-selling products.
The site posted a few user-generated video examples, but whether consumers will routinely take the time to create such postings is unclear. But if Amazon can take the YouTube-trained video-crafters and get them to generate even a small fraction of the consumer comments that have become the Amazon trademark, this could be a major step for e-commerce video.
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