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The prospect of an Amazon-fueled search engine with a memory—coming from the people who brought you “Search Inside This Book”–is whetting the appetites of CRM-hungry e-tailers who want to see how far this can go.
As a practical matter, many question how often consumers would use such a service. Interestingly enough, its the sort of search that becomes much more powerful with use, as it learns the needs of a consumer. Therefore, its most impressive performance cant happen until after a few searches, which means the first one or two searches might leave consumers feeling underwhelmed and unimpressed.
Read the entire CRM Buyer story here.