Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cybersecurity
    • Networking
    • PC Hardware

    Carding at the Next Level

    By
    Dan Berthiaume
    -
    June 25, 2008
    Share
    Facebook
    Twitter
    Linkedin

      Motorola is rolling out the Symbol DS6708-DL digital imager scanner, a 1.3-megapixel, omindirectional 1-D and 2-D imager designed to read and parse PDF-417 bar codes found on the back of U.S. driver’s licenses.

      “The parsing engine reads the driver’s license, extracts the information and parses it out, where it can be used in various ways to solve specific problems for retailers,” said Mike Poldino, vice president of advanced data capture marketing for Motorola. He said the parsing engine is available in on-board and server-based versions.

      As an example of the problems the imager, which was announced June 25, could help solve, Poldino said retailers who sell age-restricted goods like alcohol and tobacco could use it to improve age verification efforts.

      “It’s difficult to duplicate the encoded information in the PDF-417 bar code on the back of a license,” he said.

      Although each state encodes information differently, Poldino said the imager will extract any information a retailer wants automatically without being reformatted.

      The embedded parsing engine is targeted at smaller retailers, he said.

      “It’s a simpler solution to implement. It formats information prior to transmission with no need to worry about programming language at the host and no extra software to be written,” he said.

      In contrast, Poldino said the server-based parsing engine provides raw data to an in-store application, which is then connected to another application on the retailer’s back end. The retailer internally hosts its own server and in-store application, which is usually an in-store processor or other solution that connects to the POS (point-of-sale).

      In addition to easing age verification, Poldino said the DS6708-DL can also help with activities such as signing up customers for branded credit cards at checkout.

      “It benefits everybody,” he said. “The sign-up process takes a lot of time and is error-prone. You can use the solution to read information on the customer’s license and prepopulate the credit card application. The line moves faster, you get more sales, the customer uplifts their basket size because they don’t track credit purchases as closely as they do cash purchases, and the retailer usually gets an incentive from the credit card company for signing people up.”

      In addition, he said the imager can help retailers more closely monitor the returns process by attaching PDF-417 data to customer returns, making it easier to discover serial returners and take corrective action. He said it can also be used to prepopulate any other type of form a retailer needs to fill out with customer or employee information.

      Poldino cited one other advantage of the solution. “It also works as an everyday handheld bar-code scanner,” he said.

      Kevin Permenter, an analyst with technology research company Venture Development, said imaging growth is supported by several factors.

      “Imaging growth, in particular 2-D, continues to be driven by performance improvements and alignment with end-user demand to capture more information throughout the value chain,” Permenter said.

      He added that capacity to support applications such as signature and image capture is also a key driver of imaging technology.

      Dan Berthiaume covers the retail space for eWEEK. For more industry news, check out eWEEK.com’s Retail Site.

      Dan Berthiaume
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×