Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Ex-Siebel Exec to Lead PeopleSoft CRM

    By
    Dennis Callaghan
    -
    April 29, 2012
    Share
    Facebook
    Twitter
    Linkedin

      PeopleSoft Inc. on Tuesday announced the appointment of George Ahn, a former marketing executive at rival Siebel Systems Inc., as the group vice president and general manager of its customer relationship management (CRM) business.

      Ahn replaces Joe Davis, who left PeopleSoft last month to become president and CEO of Web analytics software company CoreMetrics Inc.

      Ahn comes to PeopleSoft from enterprise application integration software developer TIBCO Software Inc., where he had been executive vice president and chief marketing officer for a little more than a year.

      Prior to that stint, Ahn worked at Siebel for three years, overseeing the companys midmarket and sales force automation group. He also spent 13 years in various sales and marketing positions at IBM Corp.

      At PeopleSoft, Ahn will oversee strategy, product development, global marketing and customer support for the companys CRM software business.

      “Its an exciting time to be here,” Ahn said in Pleasanton, Calif. “With our brand awareness and position in the industry, its a very good time to join PeopleSoft.”

      Ahn said PeopleSofts intense customer focus and its full suite of business applications, which he said the industry is moving to, also drew him to the company.

      “The opportunity is huge there to create growth. We have an opportunity to become the No. 1 provider of CRM software.”

      Ahn said being No. 1 in CRM, displacing his former employer, market-share leader Siebel, is not only an opportunity but a goal for PeopleSoft.

      “You can use multiple metrics to measure whos No. 1,” he said. “Revenues, customer success, customer happiness. All of the above are important.”

      Ahn said much of the focus at PeopleSoft would be on improving usability and integration capabilities while introducing new vertical solutions.

      “The feature-function wars with Siebel or whoever are just about over,” Ahn said. “Well focus on what brings the greatest success to our customers.”

      /zimages/5/28571.gifCheck out eWEEK.coms Enterprise Applications Center at http://enterpriseapps.eweek.com for the latest news, reviews, analysis and opinion about productivity and business solutions. Be sure to add our eWEEK.com enterprise applications news feed to your RSS newsreader or My Yahoo page: /zimages/5/19420.gif http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo2.gif

      Dennis Callaghan
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×