Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • IT Management

    HighJump Gives Businesses View of the Competition

    By
    Dan Berthiaume
    -
    April 8, 2008
    Share
    Facebook
    Twitter
    Linkedin

      HighJump Software is looking to help direct-store-delivery companies more efficiently collect and analyze competitive data from retail locations.

      The company’s new Survey Management solution, announced March 31, includes a Web-based server-side product for administering and analyzing competitive surveys, and a data collection solution that runs on a handheld device.

      According to Chad Collins, vice president of global strategy for HighJump Software, a 3M company, many of his company’s DSD clients already have people running other HighJump supply chain solutions on handheld devices in the field, and want to enable them to collect information on competing products.

      “They want to capture data on the types of products competitors have, pricing, the amount of available shelf space and competing promotional materials,” Collins said.

      Using the solution, he said, a company can create a survey for use in the field and build questions, responses and rules for it. The survey is then downloaded to a sales or marketing manager’s handheld device as part of its built-in workflow, and, once collected, survey results are uploaded to the server-side application for analysis.

      “A store manager could also use the handheld to anonymously evaluate the salesperson, with results visible on the server side only,” Collins said.

      For a look at the best of the blogosphere, click here.

      Bill Bittner, president of technology and business process consulting firm BWH Consulting, said inconsistent data could pose a problem to companies trying to collect data with Survey Management.

      “The biggest challenge I see with something like this is trying to normalize the data captured about competitors from different companies from different DSD store personnel,” Bittner said. “Category analysis and promotion evaluation need some consistency on how these characteristics are classified and recorded. If you are going to try to make comparisons, each DSD route person has to be trained on how to capture the information and view it the same way.”

      Bittner said direct store delivery is an area that is ripe for a solution that can comprehensively collect and analyze field data.

      “In some respects, DSD is the ‘last frontier’ of retail,” he said. “The fragmented nature of DSD operations and the often competing goals of route people versus both corporate [headquarters] and the retailer make understanding what is happening in the field more important than when dealing with warehoused products. The HighJump solution seems to hold out the potential for putting some light on the subject.”

      Dan Berthiaume covers the retail space for eWEEK. For more industry news, check out eWEEK.com’s Retail Site.

      Dan Berthiaume

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×