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The Big Blue move is an importance advance for its strategically high-priority on-demand efforts. But taking advantage of Veneticas unstructured-data knowledge by still working through an IBM sieve could prove difficult.
IBM has a rich and profitable history of coming late to a party but still dominating and of executing its vision through acquisitions. But its not immune from the industrys typical nightmares with making strategic acquisitions work.
Read the entire CRM Daily story here.