IBM MobileFirst for iOS Apps Brings Big Data to Vertical Industries

by Darryl K. Taft

The new IBM MobileFirst for iOS apps include Passenger+, which enables airline flight crews to offer personalized, in-flight services to passengers, such as rebooking flights, accessing baggage information and providing special offers.

The IBM MobileFirst for iOS Advise & Grow App for the banking and financial management industry provides bankers with timely information and analytics to increase personalized services to their clients.

The IBM MobileFirst for iOS Expert Tech App for the telecommunications industry helps redefine the way work gets done by creating an enriched, engaging relationship between the customer and technicians while cutting costs for the communications service provider. It enables technicians to plan daily routes and schedules, review customer and work order information, and complete work orders, including gathering customer feedback.

The IBM MobileFirst for iOS Incident Aware App converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video feeds of incident locations; information about victim status, escalation risk and crime history; and the improved ability to call for backup and supporting services.

Passenger+ provides data on daily cancellations and delays, among other information.

The IBM MobileFirst for iOS Retention App for the insurance industry is a tool for insurance agents and financial advisors to protect and grow their existing business. In aggregate, the insurance company should see a healthy lift in agent productivity along with a newfound capability to correlate agent activity to production. As a side benefit, carriers can also expect to see a reduction in voluntary attrition rates among agents.

The IBM MobileFirst for iOS Sales Assist App for the retail industry enables sales associates to provide a more personalized shopping experience and deliver better customer engagement by using real-time data and insight.