2Leading the Digital Marketing Charge
4The CTO’s message
5Viacom leverages Adobe technology
6Adobe Advertising Solutions
Chris Robison, senior director advertising solutions, details how the technology Adobe acquired from Efficient Frontier is now available as part of the Adobe Digital Marketing Suite. This new suite gives users the ability to unify social, search and display campaigns and create true multichannel optimization from disparate campaigns.
Jim Stengel, left, president and chief executive officer of The Jim Stengel Company, and former global marketing officer at Procter & Gamble; Ann Lewnes, center, senior vice president of global marketing, Adobe Systems; and Scott Olrich, chief marketing and sales officer, Responsys, speak during the marketing leaders’ panel.
11Adobe CQ 5.5
12Digital Marketing Suite Integration
13Mobile App development
14Web Content Management
Adobe hosts breakout sessions for attendees in the grand ballroom at the cavernous Salt Palace Convention Center during the Adobe Digital Maketing Summit.