Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    SimpleFeed Simplifies RSS for Marketing

    By
    Lisa Vaas
    -
    November 22, 2005
    Share
    Facebook
    Twitter
    Linkedin

      SimpleFeed Inc., a maker of marketing RSS feed technology, on Monday released an update with simplified personalization, new statistics reports, a new Web-based management tool and more.

      SimpleFeed is used in marketing departments as a means of communicating with customers about recent news, events, research updates, customer forums, support updates, blogs, sales promotions and the like.

      One such customer is Bookspan, a partnership of Bertelsmann A.G. and Time Warner Inc. Bookspan is the parent company for more than 40 book clubs and sells books directly to members through the mail and online.

      /zimages/2/28571.gifSecure RSS is courting enterprise adoption. Click here to read more.

      Bookspan uses SimpleFeed to build online communities of common interest with Weblogs and RSS feeds. Customers can also subscribe to special offers via the RSS feed.

      “By adding blogs and the RSS functionality from SimpleFeed, we have found another way to give customers more convenience and personalization, without burdening employees with the need to learn complex technology,” Christian Busch, business development manager at Bookspan, said in a release.

      SimpleFeed 2.0 now lets users subscribe to content categories using simple checkboxes—a simpler way to personalize the service than having a set of complex menus and XML code to wade through.

      The update also comes with more than 48 customizable reports for insight into RSS statistics such as number of subscribers or content views, click-throughs and trends.

      A new Web-based tool accessible from any browser allows feeds to be created and managed online. In addition, new privilege settings give organizations granular control of users and workflow, allowing them to more easily comply with corporate communication policies.

      SimpleFeed 2.0 also comes with new branded templates that allow corporate fonts, colors, logos and images to be included in feeds.

      This allows for cross-promotion of products and news, or for embedding of advertisements and graphics. The templates also maintain consistent presentation regardless of which RSS readers or browsers customers use.

      SimpleFeed, based in Palo Alto, Calif., also offers consulting services.

      /zimages/2/28571.gifCheck out eWEEK.coms for more on IM and other collaboration technologies.

      Lisa Vaas
      Lisa Vaas is News Editor/Operations for eWEEK.com and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on eWEEK.com, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×