Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Strategy Maps: Getting on the Same Page

    By
    David Norton
    -
    November 10, 2003
    Share
    Facebook
    Twitter
    Linkedin

      In their drive to achieve alignment, CIOs often run head first into a conundrum: How can you align IT to the business strategy when no two people can describe the strategy? Unlike financial plans, which all contain income statements, balance sheets and other uniform elements, there is no single framework for describing a companys strategic plan. And without a common language for discussing strategy, companies can turn into towers of Babel. Leaders might stress different strategic goals causing confusion among the management team and disconnects between management and the rank-and-file employees. The connections that should link internal processes and information systems to customer value and financial goals can be buried and severed. The result? A failure to execute on strategy and a widening gap in IT–business alignment.

      In this whiteboard, David Norton, an originator of the Balanced Scorecard concept, shows how to overcome this problem by creating “strategy maps” of both an enterprises strategy and its IT strategy. A strategy map describes how an organization intends to create value for its stakeholders—the goal of any business strategy. It identifies the specific processes, competencies, cultural attributes and technologies, and how they are connected to satisfying customers and increasing long-term shareholder value. Similarly, the IT strategy map defines how an IT organization delivers value to the business it serves. Strategy maps are not tools for creating strategy; they only describe strategies. However, by using strategy maps, IT and business executives can ensure that the strategies they have chosen are well understood, and see if their IT strategy is well aligned with their enterprise strategy.

      David Norton is president of Balanced Scorecard Collaborative, Inc., an organization facilitating the global use and effectiveness of the Balanced Scorecard as a management process. His latest book from Harvard Business School Press, Strategy Maps: Converting Intangible Assets into Tangible Outcomes, will be published in December.

      The whiteboard comprises four PDF pages that can be printed out on standard 8.5″ X 11″ paper.Download now.

      After printing the pages, arrange the segments to fashion the whiteboard. You can also download a single-page whiteboard, suitable for screen viewing, or printing on poster board.

      David Norton

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×