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Cable giant Comcast said this month that it has formed a new online media division to oversee all the companys Web-based businesses, including its portal site. Dubbed Comcast Interactive Media, the business unit will focus primarily on building the cable companys broadband network and content partnerships into new online services for consumers.
The launch comes at a time when Comcast is rumored to be striking a deal with Time Warner to partner or take a stake in Time Warners America Online division. Comcast veteran Amy Banse, who previously served as executive vice president of programming investments for Comcast, has been named to head the online media effort. Company officials credited Banse for playing a key role in overseeing the development of several Comcast TV offerings.