Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud
    • IT Management
    • Small Business
    • Virtualization

    Economy Ignites Interest in Managed Services and SAAS, Report Says

    By
    Nathan Eddy
    -
    August 7, 2009
    Share
    Facebook
    Twitter
    Linkedin

      A recent 11-country study by AMI-Partners highlighted significant changes in small and midsize businesses’ IT needs and interests. The study’s focus was to analyze how the economy is impacting SMBs’ perceptions, usage and purchasing behaviors related to IT. Among key changes identified in the study was the drastic increase of SMBs worldwide now showing strong interest in managed services and SAAS (software as a service) and dramatic increases in midmarket companies’ plans to outsource specific IT needs such as storage, security and telecommunications.

      The study, released this summer, found that most SMBs feel the economy is starting to stabilize, however, businesses are still seeking ways to significantly reduce costs and increase revenues. This includes exploring IT products and services that can directly and immediately help ease exaggerated pain points like restricted cash flow and limited access to credit. “Solutions like SAAS and managed services offer flexible payment options and usage-based models that are very attractive to SMBs right now, as they struggle to overcome the credit crunch and very tight IT budgets,” said AMI Vice President of Marketing Chad Thompson.

      Other changes in SMBs’ IT perceptions and behaviors include their likelihood to purchase specific IT categories such as desktops, notebooks, servers, printers and software. The study highlights the small percent of SMBs that are “very likely” to make a specific IT purchase in the next three months compared to those “somewhat likely.”

      “What we are seeing quarter-over-quarter is that SMBs that say they are -very likely’ to make a purchase in the next three months tend to make that purchase; however, those that say they are -somewhat likely’ will require a clear and compelling reason to make the purchase,” said Thompson.

      The survey found over the last 12 months the influence of business decision makers (or owners and presidents) has increased drastically. For example, in a fourth quarter 2008 U.S. study, approximately 31 percent of SMBs stated that their business decision makers (BDMs) were involved in “brand selection” while making an IT purchase. The most recent study found that this number jumped to 83 percent.

      The study surveys business decision makers of SMBs from four perspectives: Mindset, economic impact and the actions that are being taken to manage their businesses; IT purchase plans including spending, brands and planning; Buying behaviors including routes to market and decision making, and insights for fine-tuning GtM plans including value propositions, messaging, marketing mix and more. “What we are seeing in the SMB space right now is anything but -business as usual,'” said Thompson. “SMBs are re-evaluating the way their businesses run on a number of fronts, including where and how they spend money, how they drive revenues and how IT supports these goals.”

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×