Eight Steps to Enterprise 2.0 - Web Services Web 20 and SOA - News & Reviews - eWeek.com | eWeek

Eight Steps to Enterprise 2.0

Eight Steps to Enterprise 2.0
Written By
eWEEK EDITORS
eWEEK EDITORS
Aug 10, 2007
2 minute read
eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More


Eight Steps to Enterprise 2.0

Eight Steps to Enterprise 2.0

This list was developed based in part (and with permission) on a post at http://enterprisetwopointo.com.


Eight Steps to Enterprise 2.0 – 1. Draft picks

2

Create a steering committee to drive enterprise 2.0 at your company. Make sure this group pulls together influential colleagues who ‘get it.’ Pinpoint the people in your organization who make things happen.


Eight Steps to Enterprise 2.0 – 2. Create a playbook

3

Work together to catalog current organizational efforts, such as blogs and Wikis, and problems that enterprise 2.0 applications might solve. Focus on the bottom line, such as client interaction or regulatory hurdles.


Eight Steps to Enterprise 2.0 – 3. Understand your user culture

4

Enterprise 2.0 is about sharing, which can be inhibited by organizational and/or sociological factors. Most taggers are 40 years old or younger and tend to be tech-savvy. So, if your user population is older, less technically inclined or just more private


Advertisement

Eight Steps to Enterprise 2.0 – 4. Decide what to share

5

Identify information that you and others would like to share or know. Find the nexus of those two points, and gauge worker interest in the process.


Eight Steps to Enterprise 2.0 – 5. Start small

6

Keep the pilot tight and focused. Not only do such programs help IT kick the tires on these products, but they also develop a nucleus of users to bookmark and build the community necessary for successful deployment.


Eight Steps to Enterprise 2.0 – 6. Develop a great pitch

7

Approach senior management with a problem facing the enterprise and articulate to them how enterprise 2.0 technologies such as social bookmarking can solve it.


Eight Steps to Enterprise 2.0 – 7. Be patient

8

Enterprise 2.0 adoption takes time.


Eight Steps to Enterprise 2.0 – 8. Evangelize

9

If you’ve had trouble finding the right business problem to tackle, consider a bit of advanced selling. One major financial institution appointed an enterprise 2.0 evangelist to preach the gospel. He developed a users’ seminar on searches, blogging, Wikis


Eight Steps to Enterprise 2.0 – See More Slideshows Like This One

10

  • Enterprise 2.0 in Action
  • Enterprise 2.0 Glossary
eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.