Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home IT Management
    • IT Management
    • Mobile
    • Networking
    • Small Business

    iPhone 5 Rumors Point to September Release and Big ATandT Push

    By
    Michelle Maisto
    -
    August 13, 2012
    Share
    Facebook
    Twitter
    Linkedin

      A source at AT&T has confirmed that Apple will launch its newest iPhone during “the third or fourth week of September, with an all-hands-on-deck policy in place” through mid-October, according to the Boy Genius Report. The timeline is in sync with July 31 reports from Reuters, iMore.com and others that have pinned Sept. 12 for Apple’s announcement and Sept. 21 as the day the device will go on sale.

      BGR additionally cited a second source as saying that a large AT&T employee event, originally scheduled for the first week of October, had been rescheduled due to a conflict with a “huge announcement.”

      Short of confirmation from Apple, the world hardly needs more evidence that a new iPhone is coming.

      According to an Aug. 9 research note from Topeka Capital Markets analyst Brian White, Apple component suppliers had a banner July, with revenue from sales to Apple up 14 percent between June and July. Such revenue was markedly higher than the supplier’s average June-to-July increase, said the note.

      “We believe this strength reflects the Apple supply chain ramping up production of new products for Apple that are expected to launch this September,” White wrote.

      Furthering the rumors, Apple recently authorized its retail stores to match discounts being offered on iPhones by other official outlets and carriers, such as Sprint, Target and Best Buy, The Wall Street Journal reported Aug. 9.

      These discounts are not yet being advertised, however, and are offered only to consumers with the knowledge or gumption to speak up about them.

      “The company has begun telling retail employees that they may offer discounts of $49 on the iPhone 4S and the iPhone 4 to customers who cite lower prices from other outlets,” the Journal reported.

      On Aug. 6, Sprint began offering its 16GB iPhone 4S for $150 and the 64GB model for $350-each $50 lower than the standard industry pricing. In addition to potentially helping Sprint sell a few more phones-and gain a few new subscribers-the announcement fanned well-fueled flames.

      Apple executives, during the company’s earnings call July 21, said the anticipation of the next iPhone, which seems to start earlier each year, hurt device sales during Apple’s fiscal second quarter.

      “Our weekly iPhone sales continue to be impacted by rumors and speculation regarding new products,” Apple chief financial officer Peter Oppenheimer told analysts during the earnings call.

      While some analysts said that Samsung and its Galaxy line may have also played a part, eBay offered evidence that seems to back up Oppenheimer’s remarks, telling Computerworld that the number of used smartphones being sold on eBay increased by 70 percent between July 30 and Aug. 1, compared with the same three-day span of the week before. July 30 was the day the Sept. 12 date was first reported.

      While pricing of the iPhone 4S has become a bellwether, it also shouldn’t be ignored for what it is: a discount on a solid phone.

      Roger Kay, principal analyst with Endpoint Technologies, told eWEEK, “The 4S is still a fine machine, and when the 5 comes out, prices on the 4S will drop, making it a good buy.”

      For the record, Kay is a 4S user. While his wife is waiting for the iPhone 5, he added, “The 4S works fine, and I’m in no hurry to upgrade.”

      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×