2Apple’s Intimate Sept. 10 Cupertino Event
Apple usually introduces one new iPhone once a year, at the Moscone Center in San Francisco. Its decision to host this year’s event at its smaller, on-campus auditorium suggested there was less to show off, or that it required a greater degree of control. “There’s not much left that’s secret, it seems,” Endpoint Technologies analyst Roger Kay told eWEEK, guessing at Apple’s reasoning. Bingo.
3Apple Enters the So-Called Midtier Market
Meet the iPhone 5C. It’s constructed of a polycarbonate that will come in pink, blue, green, yellow and white. “Anyone expecting Apple to come truly down market with the iPhone 5C was fooling themselves,” Ovum analyst Jan Dawson said in a statement following Apple’s event. The 5C sells for $99 (16GB) or $199 (32GB) with a two-year contract.
4Familiar but Better
The Apple iPhone 5C has a slightly better battery than the iPhone 5 and improved power management, as well as an 8-megapixel camera with a better flash and lens, and the ability to choose from various lenses. It has the same processor as the iPhone 5 and will be able to run on more LTE bands than any current smartphone.
5iOS 7, Coming Sept. 18
6Covers, Just Less of Them
With the 5C, Apple introduced new rubber cases made of soft-feeling silicon rubber. Circles have been punched out of the backs of the cases, so that the color of the phone shows through. It’s curious that Apple, given its insane attention to detail, didn’t position the text on the back of the 5C so that it doesn’t also distractingly show through.
7The Apple iPhone 5S
9Apple Introduces Touch ID
The home button of the iPhone 5S features a laser-cut sapphire crystal that works with a capacitive touch sensor to take a high-resolution image of a user’s fingerprint and analyze it from any angle. Users will be able to unlock the 5S or purchase a song in iTunes with a finger touch. Apple says the data is never sent to its servers or the cloud.
10iPhone 5S Covers
Apple iOS 7 will be available as a free download to iPhone, iPad and iPod Touch users Sept. 18. The iPhone 5C can be preordered Sept. 13. The 5C and 5S will go on sale in the United States—from all the expected carriers—Friday, Sept. 20.