1Microsoft Pushes Windows Phone 7 for Businesses, Consumers
Microsofts upcoming Windows Phone 7 represents the companys attempt to regain momentum in the smartphone space, where it faces tough rivals such as the Apple iPhone and Google Android. Windows Phone 7 takes a different approach than those platforms by consolidating its mobile applications and Web content into a series of subject-specific Hubs, such as Games or Office. In theory, this allows Microsoft to create a phone that equally balances consumer and business needs. At a recent New York City event, Microsoft showed off Windows Phone 7s user interface. For enterprise users, features such as streamlined access to SharePoint and Documents could come in useful; for consumers, easy access to music and games could prove a key attractor to the new platform. At least, Microsoft hopes so.
2Windows Phone 7
3Selling to Businesses
5SharePoint Baked In
11Search Term Filters
Microsoft will keep its manufacturing partners on a tight leash in terms of hardware parameters, advocating a specific three-button design for devices running Windows Phone 7.