1Something for Everyone
Since its introduction in June 2009, in-app purchasing has helped to drive app revenues for developers. Among the 100 highest-grossing apps in all countries, revenue over the last two years has tripled, “solely driven” by in-app purchases, says Distimo. Further, the proportion of revenue from free applications with in-app purchasing has increased from 7 percent to 68 percent.
4Looked at Another Way…
6With Rising Numbers, Increasing Competition
While increasing numbers of apps mean greater choice for consumers, they also mean that the attention paid to each app is reduced. The number of downloads “among the 200 most popular applications per available app in the Apple App Store for iPhone,” wrote Distimo, “decreased from 15.4 at its height to 8.4 in June 2012.”
8Show the Devs the Money
While downloads are skyrocketing, the payout to developers isn’t keeping pace. While the volume downloads for the 200 most popular apps has increased by 13 percent, the average selling price has fallen by 16 percent. Over the last two years, reports Distimo, “the daily revenue among the top 200 most popular paid applications decreased by 5 percent over the past two years.”
10Onward and Upward
Since July 2008, the App Store has seen more than 30 billion downloads, which have generated more than $5 billion in revenue for iOS developers. Expect those numbers to keep climbing. In May 2012, Apple made the App Store available in 32 additional countries.