Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Development
    • Development
    • Mobile
    • Small Business

    Windows Phone 7 Sales Vary Depending on Source

    By
    Nicholas Kolakowski
    -
    November 9, 2010
    Share
    Facebook
    Twitter
    Linkedin

      Are Windows Phone 7 devices a hit with consumers?

      The jury’s still out.

      Within a day of the new smartphone platform’s Nov. 8 release, reports indicated a high level of interest for devices offered through AT&T and T-Mobile. “We did have lines in some of our markets across the nation,” an AT&T spokesperson reportedly told the Seattle Times. “There definitely was anticipation for the phone.”

      AT&T is offering the Samsung Focus and HTC Surround for $199 with a two-year contract. T-Mobile’s first Windows Phone 7 device, the HTC HD7, retails for the same price with a data-plan.

      For a brief time, the HTC HD7 appeared to be sold out on T-Mobile’s Website. By Nov. 9, however, the smartphone was apparently available again. Amazon.com listed it as “In Stock,” with a shipment time of 1-3 weeks.

      A number of Twitterites used the hashtag “#wp7” to describe device sellouts at local AT&T and T-Mobile stores. “Got lucky and snagged a Samsung Focus this morning before it sold out,” one Tweeted. “Was too late at the MS store, but AT&T had 1 left. I need it!” Stores in Knoxville and Raleigh allegedly had their supply stripped.

      Other Tweets were less upbeat about the sales situation. “Telstra store mgr tells me they sold 80 units of #wp7 first day but hasn’t seen much action since,” Scott Barnes, who describes himself as a former Microsoft product manager, wrote on his Twitter feed.

      At an AT&T store in midtown Manhattan, the two Windows Phone 7 devices were definitely still in stock. “It’s only the second day of sales,” a store representative told eWEEK. Despite Microsoft’s multimillion-dollar marketing push, AT&T stores’ promotional materials seemed minimal at some New York City locations; the same midtown store had two Windows Phone 7 devices placed inconspicuously along its device display wall. At an AT&T retailer in Park Slope, Brooklyn, the sole Microsoft advertising presence seemed to be a small Windows Phone 7 sticker in the front window.

      In San Francisco, CNET’s Ina Fried and Josh Lowensohn reported lines at a local AT&T store-for tickets to a free Microsoft-sponsored concert headlined by Maroon 5. Somewhat fewer people were apparently interested in purchasing a Windows Phone 7 device.

      Windows Phone 7 is available first on GSM-based networks, such as AT&T and T-Mobile, before moving onto Verizon in early 2011. Microsoft has continually declined to place a price-tag on its massive marketing campaign, which one analyst estimates at close to $400 million.

      Early reports indicated that Windows Phone 7 was selling well internationally, with DigiTimes reporting in a Nov. 3 article that sales of HTC-built Windows Phone 7 smartphones were “better than expected” in Europe and Australia.

      “Early supporters of the new operating system, such as South Korea’s Samsung Electronics and LG Electronics, are also experiencing rising demand from carriers,” the article added, sourcing its information as unnamed “Taiwan-based handset makers.”

      Microsoft hopes that Windows Phone 7’s unique interface-which centers on six subject-specific “Hubs,” such as “People” and “Games”-will pull users who would otherwise gravitate towards the Apple iPhone or Google Android. Each of Windows Phone 7’s Hubs aggregate Web content and applications in streamlined ways, in contrast to the rivals’ focus on grid-like screens of individual apps.

      Avatar
      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×