2Brightspot From Target Makes Its Debut
3Brightspot From Target Offers Discounts
4Charity-Focused GIV Mobile
5How GIV Mobile Gives
6Solavei: Wireless and an “Opportunity”
Solavei offers contract-free and unlimited voice, texting and 4G data for $49 a month. Its twist is that it pays customers for getting their friends to join. As of February, at least one user was making $20,000 a month from Solavei, based on her referrals.
8Freedom Phone: Free Service
Wireless service provider FreedomPop now offers Freedom Phone, the “first-ever 100 percent free smartphone service,” according to the company. It offers 500MB of data, 200 anytime minutes and 500 text messages on the house; if you need more, you can pay for it.
9The Freemium Model
Freedom Phone has proven incredibly popular. On a recent visit to the site, to check on availability in New York City, it said to check back “in the coming weeks,” and the reason offered was “overwhelming demand,” as the company was currently sold out of phones. It currently only supports the HTC Evo Design, though later this year plans to add more Android-running phones.
10Jennifer Lopez’s Viva Móvil
In May, with help from Brightstar, actress Jennifer Lopez launched Viva Móvil, an MVNO (mobile virtual network operator) on the Verizon Wireless network focused on Latinos. All of its stores have English- and Spanish-speaking representatives and a place for kids to play. Latinos have $1 trillion in buying power and represent 56 percent of U.S. population growth, according to the brand. “This is our time,” Lopez has said of Latinos. “It’s kind of hard to ignore us.”
11Viva Móvil and the Latino Consumer
12Consumer Cellular Starts at $10
13Consumer Cellular: Looking Out for Seniors
Cricket offers contract-free smartphone plans with unlimited talk, text and LTE-speed data starting at $50 a month. But it has set itself apart with Muve Music, an app that lets users download an unlimited number of songs to their phones—from a selection of millions—and listen to them any time, free of charge.
In July, Cricket updated Muve Music, redesigning the user interface to make it easier to use and including Muve Mixes, custom playlists created by “experts” that users can download to their music libraries. In August, the carrier made Muve Music available on all of its Android smartphone plans.