In a further integration of its Research and Global Services businesses, IBM has formed a unit around a new initiative to help customers improve the performance of their ever-expanding IT architectures.
The BPTS (Business Performance Transformation Services) initiative builds on IBMs vast and traditional IT products and services to help customers realize a true on-demand state of computing, said Ginni Rometty, managing partner of IBM Business Consulting Services, at an event here last week.
The centerpiece of the BPTS strategy is IBMs new CBO (Center for Business Optimization), also announced at the event. Based in Somers, N.Y., and headed by Director Bill Pulleyblank, the CBO will combine management consulting, advanced mathematical research and BPM (business performance management) software with deep computing power. The CBO will exploit resources from IBM Research and IBM BCS and use the computing power of IBMs on-demand supercomputing centers.
To pull it off, IBM is counting on its linkages between consulting and research; its usage of real-time analytics and business transformation outsourcing, BPM software, and data integration; and its ability to scale emerging technologies such as supercomputing, grids, Linux and RFID (radio-frequency identification).
“BPTS is not another business offering; its, instead, an entirely new thought—its a market,” IBM CEO Sam Palmisano announced at the event.
Damon Jones, director of global business services at The Procter & Gamble Co., of Cincinnati, said P&G is nine months into a 10-year relationship with IBM to continue “the transformation of how we manage human capital around the world.”
The agreement with IBM is “to take our employee services to the next level. Its about improving the performance of our employees, saving them time; thats a huge productivity boost,” Jones said. “We can run our own processes, we can do pretty good, but we were looking for a partner who could take us to the next level,” he said.
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