Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Google Goes for the Green

    By
    Steve Bryant
    -
    June 19, 2007
    Share
    Facebook
    Twitter
    Linkedin

      Its gigantism leading to increasing scutiny and attack, Google is attempting to burnish its image with a slate of socially responsible announcements, including grants to green automobile technologies and internal investments in renewable energy sources.

      These grants are, however, small-bore compared to what other corporations have been giving.

      Google.org, the for-profit philanthropic arm of Google, announced on June 19 $1 million in grants to several organizations as part of a new initiative to hasten the adoption of hybrid electric vehicles.

      As part of the initiative, called RechargeIT, Google.org also announced plans for a $10 million request for proposals to fund the development and commercialization of plug-in vehicles, fully electric cars and related vehicle-to-grid technology.

      “As you may know, one of Google.orgs core missions is to address climate change,” said Dan Reicher, director of climate and energy initiatives for Google.org, in a post to the Google blog. “By accelerating the adoption of plug-in hybrids and vehicle-to-grid [V2G] technologies, this new project…aims to reduce emissions and dependence on oil while promoting clean energy technologies and increasing consumer choice.”

      Click here

      to read more about Googles breakneck changes stoking privacy fears.

      Of the $1 million in grants, $800,000 will be distributed evenly among the Brookings Institution, CalCars, Electrical Power Research Institute, and the Rocky Mountain Institute. A sum of $150,000 will go to Dr. Willett Kempton, University of Delaware, for megawatt scale V2G research and implementation planning. Another $100,000 will go to Plug-In America to raise public awareness and advocate for plug-in transportation.

      Google, as part of RechargeIT, also partnered with A123Systems/Hymotion to convert a small fleet of hybrid cars into plug-ins, and partnered with Enterprise Rent-A-Car to offer a free car-sharing program for Google employees. The car share program, called Google Fleet, with eventually expand to include 100 plug-ins.

      Google also announced today that the project to install solar panels at the companys Mountain View headquarters was completed. Google announced the project last October and the installation, which is designed to provide 1.6 megawatts of electricity, is the largest corporate campus installation in the world, according to EI Solutions, the company that installed the system.

      RechargeIT is not the first of Googles environmental initiatives. The company recently sponsored the Climate Savers Computing Initiative, which aims to reduce greenhouse gas emissions by making computers more energy-efficient. Google also recently sponsored the 6th annual Global Philanthropy forum.

      Google announced the formation of Google.org in September 2006, providing seed money of about $1 billion and a mandate to tackle poverty, disease and global warming.

      Google is a precocious benefactor compared to many of its corporate counterparts. But while Google.org was founded early relative to its age, the size of Googles munificence pales in comparison to other initiatives. For example Wal-Mart, the countrys top corporate donor in 2005, gave away $272.9 million from profits of more than $12 billion.

      Check out eWEEK.coms for the latest news, views and analysis on enterprise search technology.

      Steve Bryant
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×