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Microsoft will unveil next week technology designed to integrate its Dynamics CRM application with its Dynamics GP Great Plains ERP applications.
Microsoft will make the announcement at next weeks Microsoft Convergence conference, its annual event for Microsoft Business Solutions customers. This years Convergence will be in Dallas.
As part of the rollout of the new integration technology, Microsoft will be extending its newly minted “People-Ready” branding campaign to its business applications.
Microsoft took the wraps off its $500 million People-Ready sales and marketing campaign last week in New York. The campaign, which is focused around building demand for Microsofts next-generation Windows and Office applications, is aimed squarely at IBM.
Satya Nadella, Microsoft Business Solutions corporate vice president, outlined the companys Convergence plans on his blog.