Google will be expanding its Mobile AdWords trial to eight new countries, a Google representative said today at the ThinkEquity Partners Media Convergence Summit.
John Hanke, product director for Google Maps and Google Earth, did not divulge the names of the new countries. Google is currently testing mobile AdWords in the United States, United Kingdom, Germany and Japan.
“Mobile is very important to us,” Hanke said, “We think in many parts of the world, particulary in Asia Pacific and Latin America, mobile is going to be the dominant way people will interact with our services. If we want people to use our services, we have to be good at mobile.”
Hanke said that Google was concentrating on making mobile apps that would be useful to users but would also help carriers sell handsets and data plans. Hanke said that Google would work to keep its data free of carriers’ “walled gardens” of content.
“We think our applications are gonna drive data plans and there’s revenue there. At the same time, we don’t want to see really high barriers for users for people to get access to those applications that require data. With some of the carriers, it’s kind of expensive for people to use it. We’d like to figure out ways to drive that down. Frankly, over the longer term advertising offers us an opportunity to do that. The local advertising market … is a $100 billion market; a lot of that will transpire on mobile phones.”
Google CEO Eric Schmidt said as much at a conference earlier this week, positing that advertising would eventually drive handset costs down to zero.
Hanke said that Google Earth and YouTube were both applications that users wanted mobile versions of. Mobile access, Hanke said, is critical for Google’s strategy of storing user’s information in the data cloud and providing unversal access to that store.
Google launched a Java-powered Gmail client for mobile apps earlier this month. The company announced Google Maps for Mobile with live traffic data in July.
AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to insights, and supporting a growing range of workloads. In this episode, Corey Knowles speaks with Vrashank Jain, lead product manager for Dell’s AI Data Platform, about how businesses can overcome these hurdles with solutions that simplify data management, enhance performance, and unlock the full potential of their AI investments.
In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise.
eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly uncertain world. They explore how automation, AI, and integrated platforms are helping finance teams tackle today’s biggest challenges, from cross-border compliance and FX volatility to […]
-
Latest News - Resources Resource HubsFeatured ResourcesLink to The Real AI Power Play: Who Controls Your Enterprise Data Layer? The Real AI Power Play: Who Controls Your Enterprise Data Layer?IT and data teams were promised that AI would make work easier. Instead, it's created new layers of complexity.Link to Building the Backbone of Agentic AI with Trusted, Context-Rich Data Building the Backbone of Agentic AI with Trusted, Context-Rich DataIn this 10-minute take video, Reltio Principal Solutions Consultant Guy Vorster explains how organizations can overcome fragmented data challenges to power AI agents.Link to IHG scales real-time, trusted data across global brands IHG scales real-time, trusted data across global brandsAccelerating time to value while powering data-driven engagementLink to Dell’s Vrashank Jain on The Data Problem That Could Break Your AIDell’s Vrashank Jain on The Data Problem That Could Break Your AI
AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to insights, and supporting a growing range of workloads. In this episode, Corey Knowles speaks with Vrashank Jain, lead product manager for Dell’s AI Data Platform, about how businesses can overcome these hurdles with solutions that simplify data management, enhance performance, and unlock the full potential of their AI investments.
Link to BMC’s Jennifer Margules on Intelligent Enterprise OrchestrationBMC’s Jennifer Margules on Intelligent Enterprise OrchestrationIn this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise.
Link to Global-First Finance: Building Scalable, Compliant Operations in an Uncertain WorldGlobal-First Finance: Building Scalable, Compliant Operations in an Uncertain WorldeSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly uncertain world. They explore how automation, AI, and integrated platforms are helping finance teams tackle today’s biggest challenges, from cross-border compliance and FX volatility to […]
-
Artificial Intelligence -
Video -
Big Data & Analytics -
Cloud -
Networking - Cybersecurity Cybersecurity
- Applications Applications
- IT Management IT Management
- Storage Storage
- Mobile Mobile
- Small Business Small Business
- Development Development
- Database Database
- Servers Servers
- Android Android
- Apple Apple
- Innovation Innovation
- PC Hardware PC Hardware
- Reviews Reviews
- Search Engines Search Engines
- Virtualization Virtualization
-
- Blogs Blogs
- Events Events