Google Watch - Google features - What Base Are You On?

What Base Are You On?

Written By
Ben Charny
Ben Charny
Jun 2, 2006
1 minute read
eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Items added by Google users to Google Base, Google’s free listings feature, are now part of the search results of comparison shopper Froogle, plus the Google Maps localized search engine, Google recently said.

Google felt the need June 1 to set the record straight about where Base items go, after several news reports over the last two weeks noted how Google Base items were showing up within other Google features.

In addition to residing at Google Base, listings about products and vehicles will also show up in Froogle search results, but only under certain conditions, Google explained in a June 1 blog post.

Local business listings, say an item containing a store’s name and location and a description of what it sells, will wind up on a Google Maps result, Google explained.

Other Base listings will be sprinkled into Google general search results, part of what Perry described as “an experiment” Google’s now conducting.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.