Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile
    • Networking
    • Storage

    Mobile DRAM Market to Grow 71 Percent in 2011: iSuppli

    By
    Fahmida Y. Rashid
    -
    February 11, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Driven by strong demand for all kinds of mobile devices, the mobile memory market is poised for “stratospheric” growth in 2011, according to new research.

      Shipments of mobile DRAM (dynamic random access memory) are projected to grow 71 percent in 2011 and reach 2.9 billion gigabits, up from 1.7 billion gigabits in 2010, IHS iSuppli said Feb. 11. The upward trend is expected to continue for the next few years, and DRAM shipments will reach 20.5 billion gigabits in 2015, up by a factor of 12 from 2010 figures, according to the research firm.

      The growth “defies” the slowdown in the overall DRAM market as a result of the “ongoing proliferation” of smart phones and an “increasing public appetite” for tablets, according to Mike Howard, principal analyst for DRAM and memory at IHS iSuppli.

      “As these mobile devices handle more data-intensive applications, demand is expected to escalate for mobile DRAM,” Howard said.

      Mobile DRAM is a specialized variety of memory with advanced power-management features that can instantly store and retrieve data. Memory vendors consider mobile DRAM very attractive because it is generally produced against “known demand,” and not subject to the “wild fluctuations” of supply and demand that drive commodity DRAM sales and pricing, according to Howard. That may not be the case for much longer, he said.

      While the projected growth is very good news for mobile DRAM vendors, it will lead to a gradual decline in margins, IHS iSuppli warned. Surging growth has prompted “nearly every” DRAM maker to roll out its own mobile DRAM offering, increasing the number of competitors in the space, Howard said.

      Third-party vendors like Kingston Technology will concentrate on just a few product configurations at very competitive pricing, according to Howard. There will be less focus on elaborate customization and more on lower-priced standardized mobile DRAM products, forcing overall prices down, he said.

      In 2014, smart phones are expected to consume 36 times more DRAM than they did in 2009, according to the research results. Tablets are expected to consume 3.5 billion gigabits of mobile DRAM by 2014, up from a mere 35 million gigabits in 2010, according to IHS iSuppli.

      “Such growth in demand, although representing a tremendous boon for mobile DRAM makers, nonetheless will contribute to commoditizing the product and will spur a gradual decline in margins,” Howard wrote.

      Companies are also developing more memory options that are leaner and less complex, according to Howard. Manufacturers are more likely to support standardized products to cut down costs, he said.

      The move toward greater product standardization-which increases the competition among mobile DRAM vendors and results in falling prices-indicates the likelihood of mobile DRAM becoming commoditized, much like the PC DRAM market, Howard said. The commoditization is expected to take two to three years to unfold, but the first indications should become apparent by the end of the current year, Howard said.

      IHS iSuppli also projected that tablet demand will result in a fivefold increase in the use of NAND flash memory for storage in 2011.

      Avatar
      Fahmida Y. Rashid

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×