What to Expect When You’re Expecting: Zoomtopia 2022

foreign research and I'm joined today by Joyce Joseph Chong head of product and solutions and Industry marketing at zoom we're going to be talking zoomtopia today Joseph wanted to say hi to everybody and tell us a little about what you do yeah great to be on with these as and hello everyone uh out there um I I'm the head of product Solutions and Industry marketing at zoom and I joined recently super excited to join the company I was at Salesforce for almost seven years previous to that also in marketing uh and I joined Zoom because of its amazing Mission it's really to bring Communications and collaboration all in a single place to the benefit of our users and our customers yeah there's a lot of parallels actually between uh Salesforce in the early days where their mission was to change uh You Know the Way businesses interact with customers through the data they have and in a lot of ways Zoom is trying to do the same thing through Communications technology correct that's right uh Salesforce started off with their kind of killer app if you will with Salesforce Automation and really grew into a platform putting putting customers at the center um of everything and zoom is also on that Evolution that's why that's one of the reasons why I'm so I'm excited is is zoom it really has become and is in the process of kind of strengthening um its ability to be a true platform for its customers yeah well so as I mentioned before when you're talking zoomtopia zoomtopia is back as an in-person event right we've had a couple of virtual ones I know uh zootopia 2019 was at the tail end of all the different events we had before the the world started shutting down but it must be really exciting for you it's a relatively new zoomy to actually be attending an in-person zootopia what are you what are you looking forward to yeah we are so excited to be back in person it's actually a hybrid event so it's in person and it's it's uh virtual but just to meet and greet everyone and and see the attendees in person we've got so much goodness information insights um from our vision and product Keynotes we've got you know 45 plus exciting sessions that are really across the board for different personas um and it's really just to meet people shake their hands and share all of that goodness um Zeus I'm looking forward to meeting you and seeing you there and I understand that you're on a panel as well yeah I'm actually pretty interested in the panel uh you've seen the the uh the reaction to the panel that the urban Lazar and I did we actually talk about non-standard use cases for Zoom I think uh everyone when they think of Zoom understands that it's a great meetings platform right we can do this all day long but uh uh you know I think one of the things we learned uh through over the last couple of years is how we can use products like zoom20 and to other parts of our lives right and and other things that we do not just from abidus from a consumer to Consumer standpoint like birthday parties and church services but there's a lot of other b2c implications and so that's what we're talking about so I think that would be uh pretty interesting so um now uh I know you mentioned this already that uh uh you know it was 2019 I mentioned the last time we had an in-person one this will be a virtual event right as well uh so you can think of it being a hybrid zootopia uh what will the in-person attendance experience that the virtual audience will not yeah it is a hybrid event and we're using our own kind of Zoom events uh platform for the hybrid portion of it but to answer your questions is the the in-person um attendees um look they're gonna meet be able to meet and greet um Zoom Executives the partners will be there I think most importantly other peers technology leaders IIT leaders contact center leaders events leaders because that networking is is a piece that's just so so important in the in-person experience that you can't always get virtually and we find that uh you know people are really craving that in-person appearance you can also experience um you can also um go to a demo station or to the Expo I'll actually see one person interact with someone who's an expert there about all the technology Innovations and platform Renovations that we have under the hood and then um just learning from the Visionary speakers themselves on among all the The Innovation the thought leadership um everyone's got kind of what does the future look like um for work on on The Talk of their minds and so it's a great opportunity to learn kind of directly from the experts on that yeah I've heard it described that virtual events are great for learning but in-person events are great for engaging right and so I think while everyone uh you know certainly had their fill of virtual events and I think there was some really good virtual events including so the last couple of zootopias I do think one of the things that was missing was the as you mentioned the ability to engage with your peers to be able to have that uh you know coffee station discussion with the CIO that's similar to the role that I'm in you know or an HR leader that's trying to figure out what to do with the workforce and how to best use that technology so that was all the kind of stuff that was missing um you know even the Demos in some cases you could experience virtually but sometimes it's best just to see it live to be able to ask questions and things like that so uh but you know speaking from experience if you've never been to a zootopia before uh you don't want to miss this I think it's you know like I said to me it's becoming a much bigger show than just zoom I think there's a lot of Education that you can learn there about how to actually integrate communication technology you know into the the way you live but um I I think um uh one of the interesting aspects of zootopia is we always have some great guest speakers and entertainment on tap um zoom's always been known to provide I think awesome entertainment I think it's part of the executive team all the way from Eric all the way down right they they like to put out a good show so can you share who some in some of the people that in-person attendees might see I know last year you had Snoop Dogg and Leonard Skinner so uh actually that was 2019 so that might be hard to beat but uh uh can you perhaps give us a preview of what's coming well zootopia in addition to all the goodness that we talked about it's really a celebration as well so we're really really excited about some of the entertainment and the performers that we have um we've got an up-and-coming uh Soul pop group Lawrence the band um we also have a new newer artist Yola who won the Grammy Award for Best New Artist recently and then last but not least we have Nelly um and he's a three-time Grammy award winner obviously uh a chart topper uh for the for the billboard so um great lineup and and we hope you join us for that part as well yeah well I'll certainly be there and hopefully other people will be as well now I know as I you know this is a a vendor trade show right it is it is a zoom event and so you tend to use these events uh not just you but all your peers as well to announce new products and uh will that be the case will we will the audience be uh you know treated to you know new products new use cases or Technologies uh give us a little bit of detail there yeah you you nailed it Zs we're showcasing a lot of new products and Technologies and also how they're relevant um to all of you so by by being there in person you're gonna be the first to see this this rollout of of all the new announcements across the platform whether it's ucas and Communications your contact center um really sales productivity and a lot of different um super impactful areas um for your businesses we're highlighting major advancements really across the board across the platforms team chat Zoom phone Zoom contact center Zoom IQ um and a lot more and then you can kind of experience the art of the possible um you mentioned demos before just Innovative use cases um you really in a kind of a day in the life experience in the expo hall and there are examples that are across a lot of major industries like financial services and Healthcare education um we're starting to get more and more into manufacturing and Retail so if you're one in one of those Industries we've got a lot of relevant use cases and value as well as Innovation for you so this brings up an interesting point about Zoom I think the last zootopia we had it's fair to say that Zoom was a meetings company right in fact the tagline of the company is meet happy uh since then you have added phone contacts I know you mentioned the chat capabilities certainly Advanced a lot of data in the platform of Zoom IQ they can get out if if the 2019 version of Zoom was a meetings company what how should I be thinking of the 2022 version of Zoom what how would you describe the company yeah it's a great question Zeus I mean the 20 22 version of Zoom is really about being a unified communication and collaboration platform kind of about operation operating system for everything that you need to get your work done right and it's a much broader Vision um we've got a lot of a lot of goodness under the hood really to help you um to do to do that thank you yeah so I think and that platform's interesting because we need to talk about the parallels of sales with Salesforce Salesforce didn't really hit its stride and start to grow until it made that shift from you know a Salesforce automation company to a true Salesforce platform company and and again that's another interesting parallel here between the two companies oh for sure for sure zoom zoom is really taking it um to another level um that we internally we say um video has has been our killer app but with some of the things that we're talking about when you when you start your day on on team chat you jump into a meeting um you're on the phone with one of your clients or something or or someone internally um you know participating in a webinar or or event later in the day it's that full kind of like life cycle everything that you do um we're we're allowing you to do that in a more unified way a faster way a more productive way yeah now I have to ask you because I get asked this question a lot that there's a lot of rumors swirling that Zoom will be making a major announcement in zootopia uh something big is coming I've been trying to find out what it is but I can't find out so now that I have you here can you share some details on what that is you're gonna have to wait for zootopia for that Zia to you you and everyone listening it is true we've got a really significant um unveiling at zootopia and I can promise you it's going to be exciting and awesome and uh you know those in attendance in San Jose will be the first one to see it firsthand all right well I tried so I didn't get to know to you so um you know the other topic of conversation I have uh in fact the number one top conversation I have with it leaders HR leaders you know business Executives today is all about return to office right this whole concept of hybrid work uh I think it's been pretty well documented in fact my research shows that 51 of the people will work from home two to four days a week in other um 14 at least one day a week right and then you've got a certain number of people that work from home uh permanently but it does look like we are going to be in a world where the majority of workers uh work in a hybrid manner partially in the office partially at home so the the one takeaway I have for my conversations is people don't know what they're doing there's a lot of struggles trying to figure out what I do with my technology and how I use it to facilitate how it would work so is that something zootopia can help with absolutely yes it's it's it's interesting that you mentioned that I think that's top of mind um for everyone this topic of what does work look like what is the future of of flexible work or hybrid work and that's um something that I think Zoom is better positioned to address and help resolve and really take it to the next level regardless of whether it's one two five days a week we have Solutions across the board for working from home working from the office and every combination that thereof and really taking it to the next level so that's a really important Focus I was talking with Eric uh CEO the other day and it's not just um you you and me and and the audience it's it's the CEOs that he talks to they're all asking that question so we've got some great answers coming for you at zootopia yeah I think what's what's a struggle for companies is that creating a uh a great um in office at home experience right remote work is about that right I have to create a great experience in one location hybrid work is about creating a great experience across locations and that's a fundamentally different task and so I'm looking forward to seeing what you do there so is there anything else happening at zoomtopia that you'd like to share with the audience yeah I did want to mention um zootopia is about New Dimensions and looking forward and and look we want all of our customers our developers our partners to kind of understand what's coming so we will be able to um Talk also about kind of future Innovations future roadmap and so um that should be of interest um to folks as well should they come to zootopia yeah and then what about for developers and uh Zoom Tokyo place for them as well yeah for developers we've got kind of intimate meetups it's a perfect place to learn and build long-term relationships excuse me um with with some of our leadership um and then we've got a number of different sessions and developer specific sessions for for all the developers out there all right well thanks for that uh summary I think that's uh you know to me I'm I'm looking forward to it I I certainly missed the last couple years the in-person one so I do know there's uh time to register correct if people are interested in going to zootopia uh how can they register for what and where should they go yeah there's still time to register um and it's super easy you can register for the in-person event on zoomtopia.com um and look we've got something special um for for the audience here um I've got a conference code where you can get a full conference pass uh for just a discounted uh rate of 300 and that's just by entering super easy code called Happy 300. oh one other thing we've got Humphrey the humpback whale that's our official mascot and he'll be making their appearance there as well yeah everyone loves Humphrey so that's good to see uh now I will include the the discount code if you didn't write it down don't worry about it I'll include it in the description below uh also I'll include is the link to zootopia and as a speaker I actually have access to other discounts and things so if you want to hit me up on LinkedIn I'd be more than happy to be able to pass along that discount code as well so um uh you know feel free to do that please reach out when you can so uh Joseph uh thank you very much for the preview of zoomtopia uh hopefully I'll see you there and amongst all the other people but uh again it's coming up uh um uh November 8th and 9th uh correct in San Jose California so if you happen to be in the area or you know please make plans to come out and see it it's uh it historically it's been a great event and uh and the reason why I'm so passionate about it is I do think zoomtopia given the size of Zoom now being a four billion dollar company has the role of it has changed when you think of other vendor events like a sales force you know dreamforce or vmworld or Cisco live those have really bridged that Chasm of being an inventor event to an industry event and I think given the important role Communications plays in customer and employee experience uh zootopia has the opportunity to become that kind of de facto industry event and so for that reason you know I'm I I think it's important whether you're a Zoom customer or not to come to the event awesome Zia so great to be on and um share the goodness I'm looking forward to meeting you personally and and hopefully a lot of the listeners as well all right well that wraps up this uh zcast don't forget to hit that subscribe button and I will see you next time on zcast

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