Howard Rubin

About

Howard A. Rubin is Product Marketing Manager for 3Com's SME and Enterprise wireless portfolios. He is a high-tech product champion with over 20 years expertise (seven at 3Com) promoting services and solutions for the communications, networking and Internet security industry. Prior to 3Com, he was Director of Product Management and Marketing at SimpleAccess, a provider of VPN and SSL security appliances. Previous to that, he held positions at NetEdge Systems, CrossComm Corporation and ICOT Network systems responsible for a variety of product marketing and technical roles. He has a BS in Computer Science from University of Massachusetts.

Data, Data Everywhere, but Which Is Crucial?

In our last column, we discussed the fact that most Web sites have various stakeholders, each of whom will want to measure different things to determine if the site is successful. We described a project, HRNet, which is an intranet site providing information on human resources at a large electronics corporation. We were given the […]

Sizing Up the Online Project From All Angles

Youre familiar, no doubt, with the ancient Indian parable of the six blind men and the elephant. Each examines the elephant by touching a different part, and each comes away with a different impression of the beast. Measuring the success or failure of a Web site is a lot like that. In our experience, each […]

A Lesson in E-Biz Survival: Measure or Else

You might think it would be easy to convince IT managers that its important to measure their groups effectiveness supporting e-business. After all, as e-business has exploded, consuming a bigger and bigger chunk of IT resources, gauging exactly how efficiently youre deploying those resources would seem like good business. But youd be surprised. For the […]