Howard Rubin

In our last column, we discussed the fact that most Web sites have various stakeholders, each of whom will want to measure different things to determine if the site is successful. We described a project, HRNet, which is an intranet site providing information on human resources at a large electronics corporation. We were given the […]

Youre familiar, no doubt, with the ancient Indian parable of the six blind men and the elephant. Each examines the elephant by touching a different part, and each comes away with a different impression of the beast. Measuring the success or failure of a Web site is a lot like that. In our experience, each […]

You might think it would be easy to convince IT managers that its important to measure their groups effectiveness supporting e-business. After all, as e-business has exploded, consuming a bigger and bigger chunk of IT resources, gauging exactly how efficiently youre deploying those resources would seem like good business. But youd be surprised. For the […]