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Cloud-service delivery platform maker Akamai Technologies has forged a significant new connection with the world’s No. 1 customer relationship management provider, Salesforce.
The company on May 17 launched something called the Akamai Connector for Salesforce Commerce Cloud, which already enables enterprises to provide personalized experiences for shoppers through web, mobile, social and in-store environments.
Using the Akamai Connector, brands now will be able to provide unified experiences for customers that extend beyond ecommerce to include marketing and customer service. Thus, enterprises will be able to communicate with customers and potential customers outside of the shopping cart channel only.
The integration of the Connector with Salesforce Commerce Cloud allows enterprises to take advantage of Akamai’s web-performance optimization platform. By using the Akamai Connector, Salesforce customers have an intuitive way to connect their storefronts to Akamai’s cloud security and web performance solutions, protecting sites, mobile infrastructures and API-driven requests from malicious attacks to help ensure experiences are both optimized and secured.
Akamai Connector also enables ecommerce businesses to eliminate the management overhead of layering an alternative content delivery network (CDN) on top of Salesforce’s embedded CDN.
With this improved performance, retailers can minimize the risk of having poorly performing sites and maximize their ability to maximize revenue by delivering the best customer experience possible across the globe.
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