French technology company Akeneo on Sept. 29 released its 2.0 version of its popular product information management platform. The fully redesigned new version features a robust new PIM user interface, allowing brands and retailers to deliver product information across channels.
Product information management (PIM) means managing the information required to market and sell products through distribution channels. A central set of product data can be used to feed information to media, such as web sites, print catalogs, ERP systems and electronic data feeds to trading partners.
PIM systems need to support multiple geographic locations, multi-lingual data and maintenance and modification of product information within a centralized catalog. Information kept by a business can be scattered throughout departments and held by employees or systems, instead of being available centrally; data may be saved in various formats, or only be available in hard copy form.
Information may be needed for detailed product descriptions with prices, or calculating freight costs. PIM represents a solution for centralized, media-independent data maintenance, as well as efficient data collection, management, refinement and output.
The proliferation of digital sales channels, social shopping options and voice AI-driven product search is posing growing challenges to brand marketers and ecommerce managers. Akeneo’s 2.0 platform is custom built to empower marketing teams on the front line of product and brand management to maintain consistent product information across sales channels.
Featuring a user-friendly interface, Akeneo PIM 2.0 comes with simplified catalog modeling and new wizards to help business users easily manage product data information and dramatically improve data quality.
Since 2013, 40,000 businesses have downloaded Akeneo’s community version software — an average of more than one an hour worldwide. The company’s premium enterprise version is being used by more than 150 leading global brands including Universal Music Group, Nuxe, Adidas, Samsung, Shop.com, Carrefour and John Deere.
“At a time when communication options are increasing exponentially, unifying product information is a priority for all brands,” said Frédéric de Gombert, CEO and cofounder of Akeneo. “Akeneo PIM 2.0 is a modern platform designed for the marketing profession’s challenges. Our goal is to develop a platform accessible to everyone.”
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