Cloud Computing Reigns Supreme at Oracle OpenWorld 2010

by Darryl K. Taft

The frontal view of the new Exalogic Elastic Cloud system Oracle introduced at Oracle OpenWorld 2010.

Close up of the Exalogic Elastic Cloud machine.

The Exalogic is branded the Sun Oracle Exalogic Elastic Cloud system.

Oracle shows off the Exalogic cloud machine alongside the Oracle Exadata Database Machine X2-8 data warehousing and OLTP machine.

Oracle Chairman and CEO Larry Ellison opens the Oracle OpenWorld 2010 conference by announcing the new Exalogic Elastic Cloud middleware machine.

Oracle President Safra Catz welcomes attendees to the Oracle OpenWorld 2010 conference and later gives awards to standout Oracle partners and customers.

Attendees queue up to enter the opening Oracle OpenWorld keynote with Larry Ellison and others.

The press and attendees await the beginning of the Oracle OpenWorld 2010 keynote in the Moscone Center in San Francisco.

Ann Livermore, executive vice president of HP, takes to the Oracle OpenWorld stage and explains why HP loves Oracle.

Dave Donatelli, executive vice president and general manager of Enterprise Servers, Storage and Networking for the Enterprise Business at HP, and considered to be on the short list to succeed Mark Hurd as CEO of HP,goes into detail of how HPs servers and capabilities are right for Oracles applications.

Crowds of conference goers pour into the Sept. 20 morning keynote.

Conference goers wait for the doors to the keynote to open.

Mark Hurd, co-president of Oracle and former CEO of HP, welcomes the Oracle OpenWorld 2010 crowd and serves as emcee of the morning keynote session.

John Fowler, executive vice president of systems at Oracle, discusses the companys new Data warehousing and OLTP technology. Fowler stands in front of Oracles new tagline: “Hardware and Software Engineered to Work Together.”

Noriyuki Toyoki, corporate senior vice president, Fujitsu Limited, discusses the SPARC64 VII processor and new SPARC T3 systems.

Fujitsus Noriyuki Toyoki and Andrew Mendelsohn, senior vice president for Oracle’s Server Technologies, discuss the SPARC Enterprise M3000 server, which is a powerful example of the more than 20-year collaboration between Fujitsu and Sun Microsystems, now owned by Oracle.

A photo of the T3-2 server.

Steve Miranda, senior vice president of Oracle Applications, discusses new Oracle Fusion Applications.

Oracles new Sun ZFS Storage Appliance 7720.

Chris Leone, Oracle group vice president of Application Strategy, talks about the companys future strategy with apps.